Sales Executive / Sales Representative at Pragmatic Technologies

Job Purpose

• The Sales Executive is responsible for generating profitable sales by identifying prospective customers, converting leads, developing existing accounts, and consistently achieving assigned sales and revenue targets.
• The role requires a proactive, commercially minded individual who is comfortable prospecting for new business, engaging customers, negotiating sales, closing deals, and following through to ensure payment and customer satisfaction.

Key Responsibilities

Sales Generation & Target Achievement

• Achieve assigned daily, weekly and monthly sales/revenue targets.
• Actively prospect for new customers rather than relying solely on incoming enquiries.
• Identify potential customers within assigned markets, territories or customer segments.
• Convert qualified leads and enquiries into paying customers.
• Maintain a healthy sales pipeline sufficient to achieve assigned targets.
• Develop and execute individual sales plans to close identified revenue gaps.

Business Development

• Identify new markets, customer segments and business opportunities.
• Conduct regular market visits and direct prospecting activities.
• Generate leads through referrals, networking, cold calling, digital channels and physical visits.
• Develop relationships with key decision-makers and prospective customers.
• Recommend opportunities for increasing market penetration and sales.

Customer & Account Management

• Build and maintain strong relationships with existing customers.
• Understand customers' requirements and recommend appropriate products/services.
• Follow up with customers to encourage repeat purchases and increase account value.
• Respond promptly and professionally to customer enquiries and complaints.
• Identify inactive or declining customer accounts and take appropriate recovery action.

Sales Negotiation & Closing

• Prepare and present quotations, proposals and product/service information to prospective customers.
• Negotiate within approved pricing, discount and commercial guidelines.
• Follow up consistently on quotations and outstanding opportunities.
• Overcome customer objections professionally and close sales.
• Ensure agreed sales terms are properly documented before execution.

Payment & Receivables Follow-up

• Work with Finance and other relevant teams to ensure customers pay within agreed terms.
• Follow up on outstanding customer payments relating to assigned accounts.
• Avoid unauthorised credit arrangements or discounts.
• Escalate overdue or problematic accounts promptly.

Market Intelligence

• Monitor competitors' activities, pricing, promotions and market positioning.
• Gather customer feedback and provide useful market intelligence to management.
• Identify changes in customer preferences and buying behaviour.
• Recommend appropriate sales initiatives based on observed market trends.

Sales Reporting & CRM Management

• Maintain accurate records of prospects, customer interactions, quotations and sales.
• Update the company's CRM/sales tracker consistently.
• Submit accurate daily, weekly and monthly sales reports as required.
• Provide realistic sales forecasts and pipeline updates.
• Participate in sales review meetings and account for performance against assigned targets.

Key Performance Indicators (KPIs)

Performance should be measured primarily on:

• Monthly sales/revenue achievement (% of target)
• Gross profit/margin achievement, where applicable
• Number and value of new customers acquired
• Lead-to-sale conversion rate
• Value and quality of active sales pipeline
• Repeat business/customer retention
• Collection of outstanding receivables
• Number of productive customer/prospect visits
• Sales forecast accuracy
• Timeliness and accuracy of sales/CRM reporting

Qualifications & Experience

• B.Sc., HND, OND or equivalent qualification in Business Administration, Marketing or a related discipline.
• Approximately 2-5 years of proven sales experience, depending on the seniority required.
• Demonstrable history of meeting or exceeding sales targets.
• Experience in direct sales, B2B sales, field sales or business development is an advantage.
• Good understanding of the Lagos market is desirable.

Required Competencies

The successful candidate should demonstrate:

• Strong sales and closing ability
• Target and results orientation
• Prospecting and lead-generation ability
• Negotiation and influencing skills
• Strong verbal and written communication
• Commercial awareness
• Customer relationship management
• Resilience and persistence
• Initiative and self-motivation
• Good numerical and analytical ability
• Accountability and integrity
• Ability to work with limited supervision
• Proficiency with Microsoft Office and basic CRM/sales reporting tools