We are Africa’s premier Agribusiness company solving problems in agriculture and ensuring food availability through efficient farming and food production methods, thereby raising agribusiness models.
Main Responsibilities / Tasks
- Generate sales orders and ensure delivery of products in the assigned sales areas and outlets
- Efficient retail redistribution of all LSNL/BIC products and effective coverage of relevant outlets in the assigned sales areas
- Regularly review performance with the regional managers and customers in line with agreed targets.
- Develop a coverage Plan for the territory.
- Seek new sales opportunities within designated sales areas.
- Flawless implementation of SFA and other projects in sales areas.
- Flawless promotion execution and POSM deployment
Key Performance Indicators
- Achieving sales targets: volume and Value
- Achieve coverage plan and number of new outlet listings
- Frequency of orders and cash collection
- Speed to shelf and high impact visibility
- Strong Numeric and Weighted Distribution of LSNL/BIC products in the region.
Complex Criteria:
Professional skills:
- 3-5 years of experience
- R - Business and results oriented with proven negotiation skills
- R - Able to identify new sales opportunities
- D - Understand needs of customers and provide solution-led
- R - Hard-working, rigorous, well-organized, and able to work autonomously
- R - Ability to complete assigned tasks within a short period of time
- D - Analytical, accurate, and quick interpretation of figures
Personal skills:
- R - A self-starter, working under their own initiative... and a completer/finisher
- R - Ability to analyze and provide clear recommendations
- R - Good communication skills (writing & verbal)
- R - Build strong relationships with both key external and internal customers
- R - Energy and passion for achievement of own commitments and delivering company objectives
- D - Able to influence and persuade others to take a specific course of action.
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Job Description
- Responsible for The Distribution and Growth of the LSNL portfolio across Moder Trade (MT) channels in Nigeria
- Engage the Distributor Management Team
- Ensure speedy listing of new products and maintain presence.
Main Responsibilities / Tasks
- Tracking the sales trends in MT outlets across all the regions in Nigeria by reviewing the distributors' weekly sales reports.
- Ensuring trade price stability and compliance by constantly monitoring shelf prices and competitors’ market intelligence and countering.
- Develop our marketing activities plan with the marketing team, e.g Back to School promotion.
- Draw up annual business plans with the existing distributor templates in key Modern trade Outlets.
- Collaborating with distributors' sales Team in Listing of new SKUs across all Modern trade Outlets.
- Weekly review meetings with distributors' sales leadership team to address all challenges and growth opportunities across the regions
- Ensuring proper inventory Management of Stock Holding with Distributor to support secondary sales achievement
- Develop New Sales opportunities and engaging distributors within designated Region.
- Support the distributor in Generating Orders and ensure prompt delivery
- Proper liaison between Distributor sales team and the relevant stakeholders (Billing Team and Supply Chain) to guarantee prompt response to Orders and customer satisfaction.
- Create and manage the distributor database of Modern Trade Customers
Key Performance Indicators
- Achieve MT sales targets. (Category, Brands & SKUs)
- Numeric Distribution, achieving 80% coverage of the MT Universe
- Ensure 40% upcountry regional contribution
- Ensure 75% Listing of Ideal Range
Simple Criteria:
- R - Relevant experience in sales and business development functions.
- R - Perfect knowledge of the Microsoft operating system, especially PowerPoint & Excel
Complex Criteria:
Professional skills:
- R - Business- and results-oriented with proven negotiation skills
- R - Able to identify new sales opportunities (new customers, new segments)
- R - Understand needs of customers and provide solution-led
- R - Hard-working, rigorous, well-organized, and able to work autonomously
- R - Ability to complete assigned tasks within a short period of time
- D - Analytical, accurate, and quick interpretation of figures
Personal skills:
- R - A self-starter, working under their own initiative... and a completer/finisher
- R - Ability to analyze and provide clear recommendations
- R - Good communication skills (writing & verbal)
- R - Build strong relationships with both key external and internal customers
- R - Energy and passion for achievement of own commitments and delivering company objectives
- D - Able to influence and persuade others to take a specific course of action.
go to method of application »
Main Responsibilities / Tasks
Trade Marketing Strategy & Planning:
- Build and implement annual Trade Marketing plans by category, channel, and customer, aligned with cluster growth objectives and the stationery acceleration priority in Nigeria
- Translate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth
- Adapt plans to Nigerian market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels
- Identify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation…
Distributor Management & Capability building:
- Act as the distributor's primary counterpart for all Marketing matters (activation plans, POSM, merchandising, trade programs), in coordination with the Business Development Manager, who owns the commercial relationship
- Build strong relationships and ensure alignment on priorities, execution standards, and business objectives
- Build distributor marketing and merchandising capabilities through training and best practices
In-store Execution Excellence:
- Define and deploy merchandising and visibility guidelines across channels; ensure best-in-class execution of trade initiatives (POSM, activations, promotions)
- Monitor execution quality, improve shopper conversion at POS, take corrective actions where needed
Budget & Performance Management:
- Manage Trade Marketing budgets with optimal allocation of resources, tracking ROI and continuously improving trade spend efficiency and execution effectiveness
- Track performance of trade initiatives through relevant KPIs and recommend corrective actions
Cross-functional Collaboration:
- Monitor and analyze market, customer, competitor and shopper data (incl. Nielsen where available) to generate actionable insights
- Work closely with Marketing, Sales and Supply teams to ensure alignment of plans and priorities
- Share market insights, consumer and customer understanding, execution feedback and best practices with regional teams
Price Monitoring and Market Intelligence Gathering:
- Conduct regular store visits, market walks, and distributor checks to capture competitor shelf price, promo price, and trade offers.
- Share ad-hoc, monthly value chain analysis by channel and competitive activities reports with local management team
- Translate data into what we should do in trade.
Key Performance Indicator / Key Figures
- Sales Growth in line with the company’s Rolling Forecast for the region
- Volume & Value Market Share as per targets (when tracked)
- Numeric and Weighted Distribution across priority channels
- On time In Full Marketing plans executions, with results and ROI as per plan, and in compliance with brand standards
- Spend within approved budget with phasing respected quarterly
- In-store execution quality and activation effectiveness with measurable uplift from plans.
Candidate Profile: Qualifications / Technical Skills
Qualifications and Experience:
- Education: University degree in Marketing, Business, Engineering or equivalent
- Experience: Min 5 years of trade marketing experience in an FMCG company.
- Experience in a multi-market or distributor-led environment, including Egypt, is a strong asset
- Languages: Fluent in English, written and spoken.
- Tools: Proficient in MS Office, intermediate/advanced Excel and PowerPoint
- Finance/RGM: Exposure to merchandising, animation, and POSM agencies/suppliers. Familiarity with Revenue Growth Management principles, and prior experience in sales or account management with agencies is also valuable.
Professional competencies:
Customer & shopper understanding:
- Understands retail landscape: traditional trade, sub-distributors, modern trade
- Analyzes shopper trends and market insights, translating them into actionable trade initiatives
- Interprets research (Nielsen, consumer studies) and translates into clear actions
- Understands retail landscape: traditional trade, sub-distributors, modern trade
- Analyzes shopper trends and market insights, translating them into actionable trade initiatives
- Interprets research (Nielsen, consumer studies) and translates it into clear actions
- Interacts with various levels in a customer organization to discuss opportunities and resolve issues.
Category knowledge:
- Deep knowledge of BIC portfolio and competitive landscape
- Capable of recommending assortment, pricing, and promotional strategies to drive growth
Trade Execution & Campaign Management:
- Plans and executes trade campaigns end-to-end based on the annual Initiative Master Plan
- Monitors ROI and adjusts plans based on performance
Communication & Collaboration:
- Articulates ideas clearly in a written and verbal format
- Shares best practices and escalates risks and opportunities early with proposed solutions
- Presents plans confidently to distributors, customers and sales teams
Project & budget management:
- Manages multiple projects simultaneously with attention to detail
- Meets deadlines and tracks spend vs plan rigorously
Distributor & stakeholder management:
- Builds productive relationships with distributor partners
- Influences without direct authority.
go to method of application »
Job Description
- The Associate Manager, Trade Marketing Shavers & Lighters Nigeria leads Trade Marketing activities in the country for the Blade Excellence (Shavers) and Flame for Life (Lighters) categories with a primary focus on accelerating growth in Nigeria through distribution expansion, channel development and execution excellence, particularly within the strategic traditional trade channels, bookstores and modern trade channels.
- The role translates regional and global strategies into locally relevant trade and commercial plans, ensuring strong distributor engagement, execution excellence and alignment with business objectives.
- It identifies and unlocks growth opportunities through customer segmentation, loyalty and engagement programs, and whitespace channel development, while establishing the Trade Marketing fundamentals and route-to-market capabilities required to develop BIC's other categories across the cluster.
- Working closely with Sales, Marketing and distributor partners, the role contributes to increasing market coverage, strengthening brand visibility and building sustainable, profitable growth.
Main Responsibilities / Tasks
Trade Marketing Strategy & Planning
- Build and implement annual Trade Marketing plans by category, channel and customer, aligned with cluster growth objectives and the stationeries acceleration priority in Nigeria
- Translate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth
- Adapt plans to Nigerian market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels
- Identify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation…
Distributor Management & Capability building:
- Act as the distributor's primary counterpart for all Marketing matters (activation plans, POSM, merchandising, trade programs), in coordination with the Business Development Manager, who owns the commercial relationship
- Build strong relationships and ensure alignment on priorities, execution standards and business objectives
- Build distributor marketing and merchandising capabilities through training and best-practice
In-store Execution Excellence:
- Define and deploy merchandising and visibility guidelines across channels; ensure best-in-class execution of trade initiatives (POSM, activations, promotions)
- Monitor execution quality, improve shopper conversion at POS, take corrective actions where needed
Budget & Performance Management:
- Manage Trade Marketing budgets with optimal allocation of resources, tracking ROI and continuously improving trade spend efficiency and execution effectiveness
- Track performance of trade initiatives through relevant KPIs and recommend corrective actions
Cross-functional Collaboration:
- Monitor and analyze market, customer, competitor and shopper data (incl. Nielsen where available) to generate actionable insights
- Work closely with Marketing, Sales and Supply teams to ensure alignment of plans and priorities
- Share market insights, consumer and customer understanding, execution feedback and best practices with regional teams
Price Monitoring and Market Intelligence Gathering:
- Conduct regular store visits, market walks, distributor check to capture competitor shelf price, promo price and trade offers.
- Share ad-hoc, monthly value chain analysis by channel and competitive activities reports with local management team
- Translate data into what we should do in trade.
Key Performance Indicator / Key Figures
- Sales Growth in line with company’s Rolling Forecast for the region
- Volume & Value Market Share as per targets (when tracked)
- Numeric and Weighted Distribution across priority channels
- On time In Full Marketing plans executions, with results and ROI as per plan, and in compliance with brand standards
- Spend within approved budget with phasing respected quarterly
- In-store execution quality and activation effectiveness with measurable uplift from plans
Candidate Profile: Qualifications / Technical Skills
Qualifications and Experience:
- Education: University Degree in Marketing, Business, Engineering or equivalent
- Experience: Min 5 years of trade marketing experience in an FMCG company.
- Experience in multi-market or distributor-led environment including Egypt is a strong asset
- Languages: Fluent in English, written and spoken.
- Tools: Proficient in MS Office, intermediate/advanced Excel and PowerPoint
- Finance/RGM: Exposure to merchandising, animation and POSM agencies / suppliers. Familiarity with Revenue Growth Management principles, and prior experience in sales or account management with agencies is also valuable.
Professional competencies:
Customer & shopper understanding:
- Understands retail landscape: traditional trade, sub-distributors, modern trade
- Analyzes shopper trends and market insights, translating them into actionable trade initiatives
- Interprets research (Nielsen, consumer studies) and translates into clear actions
- Understands retail landscape: traditional trade, sub-distributors, modern trade
- Analyzes shopper trends and market insights, translating them into actionable trade initiatives
- Interprets research (Nielsen, consumer studies) and translates into clear actions
- Interacts with various levels in a customer organization to discuss opportunities and resolve issues
Category knowledge:
- Deep knowledge of BIC portfolio and competitive landscape
- Capable of recommending assortment, pricing, and promotional strategies to drive growth
Trade Execution & Campaign Management:
- Plans and executes trade campaigns end-to-end based on the annual Initiative Master Plan
- Monitors ROI and adjusts plans based on performance
Communication & Collaboration:
- Articulates ideas clearly in a written and verbal format
- Shares best practices and escalates risks and opportunities early with proposed solutions
- Presents plans confidently to distributors, customers and sales teams
Project & budget management:
- Manages multiple projects simultaneously with attention to detail
- Meets deadlines and tracks spend vs plan rigorously
Distributor & stakeholder management:
- Builds productive relationships with distributor partners
- Influences without direct authority
Method of Application
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