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Job Description
We’re looking for a Customer Insights Research Lead to join our Customer Department.
The customer team at M-KOPA is responsible for ensuring that M-KOPA delivers maximum value to its customers. As Customer Insights Research Lead, you will be responsible for leading a range of customer insights projects in one of M-KOPA’s regions of operations (East Africa or West Africa). Your team will capture the voice of our customers and agents by unearthing customer issues and needs. Your insights will inform business improvement opportunities and innovation.
The Customer Insights Research Lead supports the Customer Insights Manager across multiple projects by engaging in both qualitative and quantitative research activities.
As the primary project manager, a Research Lead quickly gains an expert understanding of the project, challenges, and research questions and uses best practices and tools within M-KOPA to execute research to the highest degree, with careful consideration of timelines.
This role will be based either in Nairobi, Accra, Lagos, or Kampala.
You will also need to travel as needed to other markets of operations to engage with our customers, agents, and in-country teams.
Research oversight and leadership
Research Operations
People Management
Identify ideal methodology for, plan, and execute a range of activities such as surveys, focus groups, observational studies, desk research, and interviews
Develop questionnaires, facilitation guides, and tactical plans
Apply quality control checks to ensure the high quality of methods used and information collected
Analyze quantitative and qualitative data collected
Produce research reports that clearly and compellingly summarize results, draw insights, and make data-driven recommendations
Oversee the completion of projects via desk, phone, or in-field activities
Oversee a team of research associates to deliver high-quality results and develop professionally through coaching, mentoring, and shared learning
Manage project kick-off, on-boarding, and off-boarding for knowledge management
Monitor and review project team performance
Support process improvement by identifying opportunities to enhance internal research processes
Contribute to skills-building for Customer Insights teams and other teams as required
Manage the team’s performance by offering guidance, coaching, and coordinating performance discussions
Conduct team meetings to receive, give feedback and disseminate important information
Maintain team morale and organizational alignment
Coordinate hiring and onboarding of Associates
Coordinate across teams to ensure healthy work relationships are maintained
Mediate and escalate any issues that require attention
Are passionate about our mission of making everyday essentials accessible to everyone
Are excited to be a champion for our customers in everything you do
Have extremely strong business acumen,
Technical understanding and practical experience in quantitative and qualitative research techniques
Have 2+ years of work experience in market research, industry research, analytics, product management, or comparable roles
Love figuring out how to ask the right questions and structure analysis to achieve the desired insight
Are confident analyzing, interpreting, and storytelling with data
Can manage team members to deliver high-quality research outputs and grow professionally
Are a collaborator and have a low ego
Love fast-moving environments with a sense of urgency to get the job done
Have a bachelor’s degree or equivalent experience
Have experience managing or mentoring staff
Are a collaborative team of smart and ambitious people who are dedicated to serving our customers and agents
Make magic happen to help the business solve hard problems and always come up with solutions when challenges arise
Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us
Offer a dynamic environment that fosters talent, collaboration, and growth
Back up our talk with a competitive compensation and benefits package
About the role
The Customer Insights Data Lead will work closely with the Customer Insights Manager to uncover and share research insights and inform business decisions. This role combines technical skills, creativity, and business acumen to improve our understanding of M-KOPA customers and agents and produce analytic findings and recommendations.
NOTE:
This position will report to the Customer Insights Manager and can be based in either Kampala, Nairobi, Lagos, or Accra.
You will also need to travel as needed to other markets of operations to engage with our customers, agents, and in-country teams.
Clean, interpret and analyze quantitative and qualitative data collected using excel
Provide insights and answers to business questions via deep-dive and exploratory analyses
Design and produce extremely user-friendly, clean, and impactful research reports and dashboards that clearly and compellingly summarize results, draw insights and make data-driven recommendations to business stakeholders
Oversee a team of research associates to deliver high-quality results and develop professionally through coaching, mentoring, and shared learning
Have extremely strong business acumen, communication, and self-management skills
Are confident analyzing, interpreting, and storytelling with data
Can manage team members to deliver high-quality research outputs and grow professionally
Are a collaborator and have a low ego
Love fast-moving environments with a sense of urgency to get the job done
Enjoy digging through data, identifying trends, and communicating insights.
Always try to improve as an analyst and colleague.
Are passionate about our mission of making everyday essentials accessible to everyone
Are excited to be a champion for our customers in everything you do
Love figuring out how to ask the right questions and structure analysis to achieve the desired insight
Can quickly understand key value drivers in various departments of the business
Bachelor’s degree in a quantitative field or demonstrated self-directed learning and experience
Minimum of 2 years of professional experience in a role with a similar focus
Strong quantitative skills including knowledge of and experience working with Excel
Strong attention to detail and investigative nature to ensure error-free, high-quality, reproducible analysis
Highly collaborative and communicative
Experience answering business questions and communicating data-derived insights to non-technical audiences
Experience managing or mentoring staff
Are a collaborative team of smart and ambitious people who are dedicated to serving our customers and agents
Make magic happen to help the business solve hard problems and always come up with solutions when challenges arise
Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us
Offer a dynamic environment that fosters talent, collaboration, and growth
Back up our talk with a competitive compensation and benefits package
M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.
Job Description
To achieve this, you’ll be expected to:
Conduct research surveys via phone, SMS, or other platforms
Facilitate focus groups and other field research with customers, agents, or prospective customers on key questions and drive insights on these questions
Add clarity to problem statements and research questions and identify pain points by gathering customer and agent stories, feedback, and sentiments to help the business better understand and empathize with our customers
Capture customer data and sentiments accurately and precisely, and communicate them clearly via various mediums, including survey tools, spreadsheets, word documents, PowerPoint, photos, and videos
Support in the development of solutions for these pain points
Support in the testing and release of new products, especially through observing our customers in the field
Support field visit logistics for customer and agent shadowing activities
You Might Be A Good Fit If You:
Are passionate about our mission of making everyday essentials accessible to everyone
Are excited to be a champion for our customers in everything you do
Have experience conducting quantitative or qualitative surveys or other roles that require frequent customer communication
Have experience with photography, videography, or other mediums for capturing and telling customer stories
Are excited to conduct field research and embed yourself in operational processes to drive problem identification and solution development
Willing to work tirelessly to understand the root causes of problems and are more comfortable in the field than they are sitting at a desk
Are comfortable with survey tools and spreadsheets
Are a great listener and a clear and precise communicator
Love fast-moving environments with a sense of urgency to get the job done
Have emerging markets experience (particularly in East or West Africa)
Have a bachelor’s degree or equivalent experience
We:
Are a collaborative team of smart and ambitious people who are dedicated to serving our customers and agents
Make magic happen to help the business solve hard problems and always come with solutions when challenges arise
Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us
Offer a dynamic environment that fosters talent, collaboration, and growth
Back up our talk with a competitive compensation and benefits package
M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.
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