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  • Posted: Feb 24, 2022
    Deadline: Not specified
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    Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results. Google was founded by Larry...
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    Product Marketing Manager, Consumer Apps

    About the Job

    • Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
    • From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.
    • In this role, you'll be involved with product marketing strategy from beginning to end.
    • The Consumer Marketing team oversees many of Google's products, including Search, Google Assistant, Maps, Google Photos, and YouTube.
    • Our team is integrated in product development, positioning, narrative, and go-to-market strategy. Whether we are incubating a product or scaling a mature one, our team operates with a growth mindset and our work is rooted in user insights.
    • We believe in innovative product marketing as much as we believe in cross-team collaboration and transparency.
    • In this role, you will work across several aspects of marketing – from branding and positioning to outreach, go-to-market strategy, campaigns, advocacy, events, and communication.
    • Know the user. Know the magic. Connect the two.
    • At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.
    • And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

    Responsibilities

    • Develop marketing plans for Consumer Apps in Sub-Sahara Africa (SSA) and execute campaigns to drive app adoption and usage.
    • Define and execute go-to-market strategies and organizational coordination for feature/product launches.
    • Use quantitative methods, models, and research to help us better understand consumer behavior and provide feedback into the product and strategic development cycle.
    • Leverage marketing insights to better understand our customers and represent the user.
    • Develop messaging, collateral, events, and business strategies aimed at acquiring users and increasing our engagement with them.

    Minimum Qualifications

    • Bachelor's Degree or equivalent practical experience
    • Experience as a brand/marketing manager
    • Experience developing marketing strategies and business plans
    • Ability to speak and write in French fluently

    Preferred Qualifications:

    • Experience and success in analytics
    • Ability to maintain a global approach and think across disciplines, industries, cultures, and scenarios
    • Understanding of Google's products and the technology industry
    • Excellent innovation and creative problem-solving skills
    • Interest in technology.

    go to method of application ยป

    Industry Manager, Large Customer Sales

    About the Job

    • Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all.
    • Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow.
    • Using your relationship-building skills, you provide Google-caliber client service, research and market analysis.
    • You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business.
    • Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
    • This is an opportunity to lead transformative relationships with some of Africas largest companies. You will be able to shape how companies evolve in their digital transformation, and help them leverage Google products to achieve both their brand and performance goals.
    • You have a passion for people and building relationships, and digital transformation and innovation.
    • You are detail oriented, are capable of managing complex projects, thrive in fast-paced environments, and are highly analytical and technical.
    • Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms.
    • We're uniquely situated to help shape how companies grow their businesses in the digital age.
    • We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

    Responsibilities

    • Define the business strategy aligned to the customer's strategies by analyzing data, trends, client’s performance and business models, and identifying opportunities.
    • Develop and maintain C-level relationships and serve as a point of contact to our customers with the goal of extending relationships, increasing the client’s growth, and optimizing the advertising resources.
    • Develop strategic, forward thinking, data-driven analysis and consultative recommendations that align with customer goals and quantify high-impact opportunities with clear recommendations to present to clients.
    • Establish and nurture sustainable relationships with advertisers, agencies and ecosystem partners to serve as trusted consultant.
    • Educate the market on Google’s advertising solutions and contribute strategically to the growth, development and direction of Google’s products, and services in Sub Saharan Africa.

    Minimum Qualifications

    • Bachelor's Degree or equivalent practical experience.
    • Experience in advertising, sales, marketing, consulting, or media.
    • Ability to read and write in English fluently.

    Preferred Qualifications:

    • Demonstrable media experience in business development, client relationships, and consultation.
    • Sales and/or commercial leadership experience.
    • Knowledge of, and established relationships within, the advertising industries.
    • Knowledge of performance advertising, media strategy, consumer research, and campaign performance management.
    • Knowledge of performance based advertising and how Google products can help deliver on client objectives.

    Method of Application

    Use the link(s) below to apply on company website.

     

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