The Function
The role is an SBCC role with access to support, demand generation and creation of enabling environment for MSION project with support of the regional manager and operations unit. The role holder will be responsible for:
- Leading the development of demand creation strategies
- Leading the demand generation drive on MSION project
- Leading in CBO management on the MSION project
- Designing and delivering effective training to CBO and partners.
- Creation of an enabling environment for program sustainability
- Lead on advocacy and engagement with External stakeholders, Religious/Traditional leaders, Police and Media
- Development of effective marketing materials that provide excellent information in an appropriate format, promoting MSION’s brand and boosting client numbers.
- Clear communication to the whole team on progress against strategy and lessons learned.
About this Role
This role is part of the Programs Operations Team responsible for the leadership of all demand creation activities and CBO management on MSION project. Working closely with RM&E, Clinicians (SCTO/CTO/CSP) and reporting to the Regional Manager, Strategic Communications and Marketing Director, the SBCC Officer analyses the behavior of MSION’s existing and potential clients and develops cost effective strategies and action plans to ensure value for money on all demand creation activities through the network of MSION’s demand creation team and partners. The post holder is required to demonstrate initiative, energy, persistence, results orientation, drive, integrity and discretion, enthusiasm, and commitment to personal development in the excellent delivery of work against these responsibilities.
The role also contributes to furthering MSI’s Vision: to create A WORLD IN WHICH EVERY BIRTH IS WANTED and its mission of ensuring the individual’s right to: CHILDREN BY CHOICE NOT CHANCE.
Responsibility
KPI
1. Lead CBO management
- Identify CBOs and other relevant bodies and partners for demand generation in the community
- Develop and implement a robust capacity building plan for CBOs, Town announcers, WDA, WDC, and Youth Champions (YC).
- Lead the implementation of a robust communication strategy for effective sensitization and stigma reduction in the communities through effective stakeholder engagement.
- Stakeholder mapping and operationalization of the plan for effective engagement.
- Ensure the full implementation of MSION’s community engagement strategy across channel of operation.
Training of CBOs
- Post-training support and supervision
- Monitoring of demand generation activity
- Stakeholder meetings and documentation
- 30%-time allocation
2. Lead Demand Creation and Marketing
- Articulate a clear demand generation (DG) strategy specific for channels of operation
- Clear on-going analysis of the market, by segment, location, accessibility to promote products on the project.
- Support activities of the demand creation team (CBM WDA etc)
- Create clear strategies for adolescent engagement and stigma reduction.
- Ensure complete referral and service uptake at facility level.
- Ensure effective mobilization of client to providers.
- Ensure effective contact center marketing
- Responsible for achieving on target numbers service uptake on the project.
- Identify hot spots and strategies for engagement to increase PAC
- DG strategy articulated for Channel
- Monthly activity work plans
- Report of technical support to demand generation agents and YC – monthly
- Monthly documentation of success story/HIS
- Number of engagements on contact center
- 30%-time allocation
3. Advocacy and External Engagement
- Periodic sensitization with Police at Divisional and local level on SRH with support from RM
- Engagement with Traditional and Religious leader to create enabling environment for program implementation
- Engagement with media for positive insight on project with support from RM
- Identify media personnel for training.
- Engagement with State MoH, other relevant line ministries and attend TWG meetings with support from RM
- Enhance Visibility for MSION
- Database of key stakeholders
- Quarterly activity report with Traditional Rulers and Religious Leaders
- Monthly documentation of success story/HIS
- Sensitization of Police Officers
- Monthly activity report with Police
- 25%-time allocation
4. M&E
- Ensure data quality check and timely reporting.
- Data spot check and validation
- Ensure effective referral tracking.
- Track inreaches and service uptake at facility level
- Track referral to contact center.
- Prompt submission of monthly and quarterly report
- Monthly data spot check
- Referral tracking
- Inreach monitoring
- Monthly activity report
- Number of engagements on contact center
- 15%-time allocation
Experience (essential/desirable)
- Minimum of 3 years’ experience in strategic communications
- Experience in CSO management and effective planning and engagement
- Demonstrate great advocacy skills and community engagement.
- Knowledge of donor contract requirments for budgeting and reporting.
- Ability to establish and maintain contacts with senior-level government officals.
- Remote work and remote teams’ management experience
- Ability to communicate effectively (both written and orally) across levels.
Cross-functional team player.
Team Member Behaviours
Work as One MSI
- You contribute, use, and share accurate data and evidence to improve understanding, insight and decision-making across MSI, enabling us to maximise our ability to influence others.
- You share relevant knowledge, expertise and resources to strengthen teamwork and prevent duplication of effort.
- You actively work as part of a team, providing support and flexibility to colleagues, demonstrating fairness, understanding and respect for all people and cultures.
- Show courage, authenticity and integrity
- You hold yourself accountable for the decisions you make and the behaviours you demonstrate.
- You are courageous in challenging others and taking appropriate managed risks.
- Develop and grow
- You seek feedback to enable greater self-awareness and provide the same to others in a way which inspires them to be even more effective.
- You manage your career development including keeping your knowledge and skills up to date.
- Deliver excellence, always
- You strive to consistently meet and exceed expectations, putting clients at the centre of everything, and implement smarter, more efficient ways of performing your role.
- You build and maintain effective long-term working relationships with all stakeholders, and are a true MSI ambassador.
Leadership
- You inspire individuals and teams, through situational leadership, providing clear direction.
- You seek and provide opportunities which motivate team members, helping to develop skills and potential whilst strengthening our talent and succession pipeline.
- You are aware of emerging developments in our sector, demonstrating strategic insight about our clients and business and encourage this in your team.
- You articulate a vision of the future which inspires and excites others.
MSI Values
- Mission driven: With unwavering commitment, we exist to empower women and men to have children by choice not chance.
- Client centred: We are passionate about our clients and dedicate our efforts to delivering agreed objectives to the highest possible quality.
- Accountable: We are accountable for our actions and take responsibility for everything we do to ensure long term sustainability and increased impact.
- Courageous: We recruit and nurture talented, passionate and brave people who have the courage to push boundaries, make tough decisions and challenge others in line with our mission.
Qualifications and Training (essential/desirable)
- First Degree in any discipline
- Effective Communication and management skill is an added advantage
Personal Attributes
- Strategic thinker, excellent analytical and effective communication skills.
- Excellent leadership and management aptitude in leading diverse teams remotely.
- Pro-choice.
- Flexibility to operate in a changing environment and strong change management skills
- High Decision and initiation skills
- Technologically driven
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Description
Marie Stopes International Organisation Nigeria (MSION) is a result-oriented Social enterprise, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSION’s goal is to meet the needs of underserved Nigerians and dramatically improve access and use of a range of reproductive health services.
MSION is part of Marie Stopes International’s Global Partnership which is in over 37 countries worldwide.
The core responsibility of this post is to use your:
- initiative
- energy
- persistence
- results orientation
- drive
- integrity
- enthusiasm
- commitment to personal development
To further MSION’s partnership mission of: empowering individuals to have children by choice not chance
Overall Responsibility
The role holder will have three (3) key responsibility in supervising the Marie Stopes Ladies (MSL) as they provide MSION services of interest. This include clinical, demand creation and business management support to the MSLs. S/He will train and support selected number of private providers who are either registered nurses or midwives spread across the assigned state/location so that women in Nigeria have easy access to options of high quality family planning services. S/he will support in provider management of community mobilisers, assuring client safety and satisfaction, data reporting, increasing providers’ business management skill as well as stakeholder engagement within his/her location of operations.
Core Responsibilities
- Ensure effective and impactful training and supportive supervision of assigned providers addressing MSI Quality Assurance thematic areas
- Ensure effective and impactful training and supportive supervision of assigned providers addressing MSI Demand Generation strategy for the MSL channel looking at sustainability of this approach through provider ownership
- Ensure effective and impactful training and supportive supervision of assigned providers addressing MSI Business Management fundamentals of book keeping, basic accounting and access to financial support towards expanding scope and scale of MSLs businesses
- Ensure competency of the providers in areas of counselling, infection prevention medical emergency preparedness and services provision are maintained at high level, documented and properly conveyed in monthly reports
- Ensure adequate supply of commodities as well as relevant procedural equipment including overall support and management of these providers business and delivery of service
- Ensure MSION’s data reporting and management procedures, guidelines protocols are strictly followed
- Ensure Service delivery points are fully compliant with MSI Clinical Governance frameworks
- Facilitates timely identification and reporting of clinical incidents, ensures action plans are in place and lessons from resolved incidents are shared at SDPs.
Training and Supportive Supervision
- Ensure all assigned providers are on competency level one all year round
- Conducts once every two months supportive supervision, coaching and mentoring of all trained providers based on needs
- Keeps the Continuous Supportive Supervision checklists and records, follows up on action plans and ensures updates are tracked and reported.
- Must collate and maintain up to date training and competency data base for all team members supervised while using same to develop the Training Needs Assessment
- Support the preparation and submission of monthly and quarterly facility performance reports on training and quality assessment activities in assigned state;
- In collaboration with RM and Quality Advisor lead review meetings aimed at performance improvement, based on outcome of supportive supervision, mentoring and quality assessments findings using best practise at regional/state level
- Documents best practices and/or lessons learned from MSION’s MSL operations
- Supports in logistic planning and delivery of clinical trainings with the most effective and efficient manners, ensuring maximum knowledge gain.
- Supply Management and Business Capability Support to Providers
- Ensure zero stock of commodities with all assigned providers including consumables during SSVs
- Ensure the availability of clinical governance guidelines, manuals and job aids used by these providers are in adequate quantity and track referral linkages of service utilization
- Facilitate, follow up and support providers’ referral and reporting of clinical incidents related to FP and PAC services.
- Ensure all infection prevention materials are in place and in use
- Facilitates availability of clinical supplies at service delivery points (SDPs) and ensures expired stocks are not present at these SDPs
- Through trainings, SSVs and other opportunities address MSION Business Management fundamentals of book keeping, basic accounting and access to financial support including MSLs business development skills and continuous risk assessment for MSL businesses
- Create in the MSLs provider a culture of cash flow tracking and management including knowledge of profit made from all service provision or sales relating to MSLs business. This will include following up with all accreditation standard requirement as applicable looking at client profile, behaviour, willingness to pay and providers knowledge of the health market within his/her catchment
- Advocacy, Client Generation for Service and Community Mobilisation Support to MSLs
- In collaboration with the RM, act as the focal person for MSION at the state level including representing MSION at some level meeting/platforms where necessary as concerns the MSLs operations
- Support the development and maintenance of excellent relationships by the MSLs with the community structure, other health partners including public institutions in the state with a view to strengthening MSN's impact and increased service delivery
- Ensure strong links between communication about available services at the SDPs and interpersonal communication agents (IPCAs) community mobilization activities and overall referral systems
- Work with the MSLs providers to identify viable demand creation options in line with MSION’s Demand Creation strategy while ensuring the MSLs understand these demand creations details towards ensuring continuation even after MSION direct support of these activities
Data Reporting and Management
- Ensure all service data from assigned providers are collected, collated and reported into ORION or any other available reporting platform by 3rd of the new month
- Ensure all service data entered into ORION or any other available reporting platform are correct, complete, consistent, within reporting dates and up to date
- Validate the data reported by the providers and sign off before entry into ORION
- With support from the Regional Monitoring and Evaluation Assistant (RRMEA), ensure that all reported data are archived chronologically in the state offices for data audit purpose.
- Working with RME unit, ensure assigned providers are trained on data reporting tools and ensure compliance as part of all SSVs
- Ensure data reporting tools are available and in use with all assigned providers all year round
- Where applicable, conduct monthly collation of Client Record Audits and completed client feedback forms and transfer to RRMEA for analysis and records
- Conduct monthly facility level performance management including reporting rate analysis for each provider under his/her supervision.
Others
- Any other duty as assigned by line manager and Regional Clinical Quality Advisor
Qualifications, Capabilities/Skills and Experience
- Registered nurse/Midwife or other related areas in Medical sciences with a strong experience in community level demand creation for health services including basic business knowledge
- Familiarity with the different cultural, social and religious identities in Nigeria including development issues and the international donor community
- Excellent communications, presentation, negotiation skills including strong interpersonal, oral, and written communication skills
- Technical Expertise in long acting reversible contraception (LARCs) specifically Implants insertion and removal
- Significant experience of providing competency-based training and certification for providers (Nurses/Midwives and CHEWS) in modern methods of family planning
- Experience of providing trainings for national and International NGOs in Nigeria (Experience of DFID, USAID, Gates funded projects, including working in a diverse team environment preferred)
- Experience in managing healthcare providers before now will be an added advantage
- Willingness to frequently travel to project implementation sites
- Experience in the usage of computers and office software packages is mandatory
- Familiarity /Experience with geography of the intervention states is desired
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