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  • Posted: Feb 16, 2022
    Deadline: Not specified
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  • Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.
    Read more about this company

     

    Growth Marketer

    Job Description

    • Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

    Job Responsibilities

    • Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines
    • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
    • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
    • Coordinate internal resources and work with other teams across all functions (Performance Marketing, BD, Ops, etc) to conceptualise, develop and execute monthly campaigns as well as other marketing-related initiatives for Binance, including new launches, activations and local campaigns
    • Drive higher LTV and transaction frequency of Binance users via in-house marketing tools (i.e landing pages & activity tools) and CRM lifecycle strategies to further incentivise and gamify Binance users
    • Execute experimentation strategy to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
    • Craft and support product marketing launches for new and existing business lines and new product features updates.

    Job Requirements

    • Minimum of 3 years in marketing planning and execution (campaigns/CRM/email marketing/performance) preferably at a fast-paced tech or e-commerce company
    • Familiarity with online and offline marketing channels
    • Proven experience in growing and managing user base
    • Business level fluency in English and native level fluency in the designated local language
    • Must have a strong interest in crypto/blockchain/technology space
    • Strong work professionalism and collaboration to work remote with global marketing team membersExperience in funnel optimization for converting users from registration/ signup to active platform users and platform volume

    Conditions

    • Competitive salary
    • Flexible working conditions
    • Flat organisation
    • Great Locations with a highly talented and international colleagues
    • Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

    go to method of application »

    Regional Community Manager - Binance Smart Chain

    Job Description

    • Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
    • BSC (Binance Smart Chain) is a EVM compatible blockchain, and launched mainnet starting from Sep 1st, 2020.  More than 900 DeFi and dapps have been deployed in BSC and attracted more than 1MM daily active users (addresses).
    • We are looking for a passionate and experienced Community Manager for the fast growing BSC Eco-system.  The successful candidate will be an integral part of the Community team engaging with one of the most active and popular communities in the blockchain industry.
    • This role can be based remotely in any global location.

    Responsibilities

    • Setup close partnership with the regional Dev Communities, Universities, and blockchains associations
    • Deploy successful online and offline Developers campaigns, such as hackathons, workshop or conferences from ideation to execution
    • Monitor and evaluate the performance of marketing campaigns through data analysis and user feedback
    • Develop effective marketing and brand communication strategy and ultimately expand our digital footprint and brand awareness in your region
    • Grow and manage BSC community ambassadors, and coordinate with them to moderate the regional BSC social media, platforms, and chat groups and interact with the community to increase positive engagement
    • Engage users, respond to questions or complaints, and to promote BSC initiatives
    • Explore new community-friendly platforms to facilitate the expansion

    Requirements

    • Proven community management experience with strong ownership and emotional intelligence
    • Experience in launching community initiatives (e.g., building an online forum, leading an ambassador program, creating an event series, and writing an email newsletter)
    • Strong understanding of cryptocurrency/blockchain-related terminologies and trends and a strong interest in crypto and DAO culture
    • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
    • Fluency in local languages, advanced level of English
    • Experiences on DeFi projects will be a plus

    Working at Binance

    • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
    • Fast moving, challenging and unique business problems
    • International work environment and flat organisation
    • Great career development opportunities in a growing company
    • Possibility for relocation and international transfers mid-career
    • Competitive salary
    • Flexible working hours, Casual work attire

    Method of Application

    Use the link(s) below to apply on company website.

     

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