Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.
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Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Job Responsibilities
Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
Coordinate internal resources and work with other teams across all functions (Performance Marketing, BD, Ops, etc) to conceptualise, develop and execute monthly campaigns as well as other marketing-related initiatives for Binance, including new launches, activations and local campaigns
Drive higher LTV and transaction frequency of Binance users via in-house marketing tools (i.e landing pages & activity tools) and CRM lifecycle strategies to further incentivise and gamify Binance users
Execute experimentation strategy to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
Craft and support product marketing launches for new and existing business lines and new product features updates.
Job Requirements
Minimum of 3 years in marketing planning and execution (campaigns/CRM/email marketing/performance) preferably at a fast-paced tech or e-commerce company
Familiarity with online and offline marketing channels
Proven experience in growing and managing user base
Business level fluency in English and native level fluency in the designated local language
Must have a strong interest in crypto/blockchain/technology space
Strong work professionalism and collaboration to work remote with global marketing team membersExperience in funnel optimization for converting users from registration/ signup to active platform users and platform volume
Conditions
Competitive salary
Flexible working conditions
Flat organisation
Great Locations with a highly talented and international colleagues
Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
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