Jobs at Afconrecruit Limited

About the job

• Creative Direction: Establish and maintain the creative vision and direction for stills, motion graphics, and animations across various marketing channels, including digital platforms, social media, advertising, and promotions.
• Design and Production: Conceptualize and design the production of high-quality stills, motion graphics, and animations, ensuring they are visually appealing, on-brand, and aligned with marketing objectives.
• Research upcoming projects to help create realistic designs, videos, skits, documentaries, and/or animations
• Develop storyboards that map out key scenes in animations and motion graphics
• Collaboration: Work closely with marketing, advertising, and content teams to understand project requirements, goals, and target audience.
• As well as on the development and execution of creative campaigns and visual assets.
• Branding and Visual Identity: Ensure that all visual assets adhere to the companys brand guidelines, maintaining consistency and promoting brand recognition.
• Quality Assurance: Conduct thorough reviews of creative deliverables to ensure they meet the highest quality standards.
• Trend Research: Stay updated on the latest design trends, techniques, and technologies related to stills, motion graphics, and animations. Apply this knowledge to enhance creative outputs and maintain a competitive edge.
• Performance Tracking: Analyze the performance of visual assets, monitor user engagement, and leverage data insights to optimize design elements and enhance the effectiveness of creative deliverables.
• Compliance and Regulations: Ensure that all visual assets adhere to legal and regulatory requirements specific to the sports betting industry.

Requirements

• B.sc/HND in any field of study with 3 years plus experience

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About the job

• Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with the companys brand, target audience, and marketing goals.
• Content Creation: Create engaging and high-quality (platform specific) content for various social media platforms, including text, images, videos, and infographics, related to sports betting, sports events, and relevant topics.
• Content Writing: Write contents that can be used for Email Marketing, SMS marketing, Blogs, Display Banners etc.
• Community Management: Build and nurture an active and passionate online community of sports enthusiasts through regular interaction, responding to comments, messages, and inquiries in a timely and professional manner.
• Social Listening: Monitor social media platforms for discussions, trends, and user-generated content related to sports betting and sports events. Actively participate in relevant conversations and identify opportunities for engagement.
• Campaign Management: Develop and execute social media campaigns and promotions to drive user acquisition, engagement, and brand awareness.
• Collaborate with marketing and creative teams to ensure campaign assets align with the overall marketing strategy.
• Influencer Management: Identify and collaborate with relevant sports betting influencers, to amplify the companys reach, enhance credibility, and engage with the target audience.
• Analytics and Reporting: Track and analyze social media metrics, including engagement, reach, follower growth, conversions, and sentiment analysis. Prepare regular reports and provide actionable insights to optimize social media performance.
• Trend Research: Stay updated on the latest sports news, trends, and social media best practices. Apply this knowledge to generate innovative content ideas and capitalize on trending topics.
• Crisis Management: Monitor social media platforms for potential crises, reputation management issues, or customer concerns related to the sports betting industry. Act swiftly and effectively to mitigate negative impacts.
• Compliance and Regulations: Ensure all social media content and interactions adhere to legal and regulatory requirements specific to the sports betting industry.

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Job Description

• Creating a plan to retain existing customers by identifying their needs and concerns, then communicating with them regularly about current promotional offerings.
• ⁠Create affinity for the between the brand and the target audience.
• Monitoring user behavior and satisfaction levels, and conducting research on current market trends to identify potential opportunities for growth.
• Analyzing data to determine which strategies are most effective in retaining customers over time.
• Monitoring competitors’ activities and industry trends to identify potential opportunities.
• Working with marketing and customer service team to identify different audience segments.
• Maintaining and building relationships with existing users through targeted communications.
• Creating unique bonuses and promotional offers.
• Managing SMS, Email Marketing and other outbound channels

Requirements

• B.sc/HND in any field with at least 3years plus of experience in this role