Job Openings at Coca-Cola

About the Role

• The Graphics and POP Coordinator is responsible for creating and developing visual concepts and designs for marketing materials, including flyers, posters, experiential displays, communications etc.
• The ideal candidate will have a strong understanding of design principles and be able to translate marketing goals into visually appealing and effective designs.

Key Responsibilities

• Develop the overall layout and production design for trade communication and brand advertisement 
• Serve as brand custodians and ensure that all POSM materials are in accordance with brand guidelines (driven by strong collaboration with The Coca-Cola Company)
• Adaptat key visuals into suitable formats for various activation touchpoint 
• Maintain brand aesthetics both internally and externally  
• Ensure timely turnover of creative requests to meet campaign timelines
• Ensure timely adaptation and development of marketing visuals into POS material for trade activation 
• Adaptation of designs in line with the guidelines of the brand for vendors/agencies
• Preparing finished copy and art for vendors/agencies and stakeholders
• Work closely with the channel manager in designing Channel plans
• Work with TCCC to develop country-specific artwork 
• Collaborate with the sales team in creating bespoke artwork for customer promotions and sales activities.
• Develop and adapt marketing campaigns for internal office branding and staff engagement 
• Provide visuals for office branding and staff engagement 
• Ensure deployment of POSM materials into different channels in trade 

Are These Your Secret Ingredient:

• Creative with a strong understanding of marketing principles
• Strong stakeholder management skills – the ability to carry people along.
• Excellent communication, Interpersonal, and teamwork skills.
• Strong proficiency in Microsoft PowerPoint, CorelDraw, and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Excellent design skills, including typography, layout, and color theory.

Education & Experience

• University Degree 
• Knowledge of Graphics and Design
• Use of Graphic Applications like Corel Draw and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• 2-5 years experience working in a graphic design role preferably in a marketing or advertising agency.

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Job Description Summary
What You’ll Do for Us:

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers.
• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

About You

• Education: Bachelor’s Degree required. 
• Related Work Experience: minimum 5-7 years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
• Exceptional written and verbal communication skills
• Articulate complex ideas in a clear, compelling manner.
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.