Digital Marketing Executive at Natural Girl Wigs

What you will do

• Drive growth and performance across our digital marketing channels by executing, optimizing, and improving campaigns, content, and customer journeys.

Who we are looking for

• A dynamic, challenging, and rewarding role for people who understand digital marketing beyond posting and ads — people who can think critically about performance, spot gaps, and use tools and data to improve outcomes.

Who this role is for:

• You’re not looking for a role where you just post content or run ads and move on.
• You want to understand what works, what doesn’t, and why. You’re interested in how marketing efforts translate into real results (traffic, conversions, and revenue) and you take ownership of improving those outcomes.
• You’re detail-oriented and performance-driven. You notice when campaigns are underperforming, when content isn’t resonating, or when something in the funnel isn’t working; and you take initiative to fix it. You don’t wait for instructions; you test, learn, and iterate.
• You’re comfortable working across different marketing channels ( social media, paid ads, email, and content) and you understand how they connect to drive customer acquisition and retention. You’re also comfortable using tools to track performance, analyze results, and make data-driven decisions.
• If you’ve worked with platforms like Meta Ads, Google Ads, email marketing tools, or analytics dashboards, you already understand the importance of execution and optimization. More importantly, you’re looking for a role where you can take ownership of performance, not just activity.
• This role sits at the intersection of marketing, data, and execution. It’s for someone who wants to grow into a strong marketing operator; someone who can manage campaigns, improve performance, and contribute directly to business growth.
• Our environment is structured and performance-driven. We value Speed in execution, Teamwork in how we operate, Respect in how we communicate, Initiative in how we solve problems, Visibility in how work is tracked and communicated, and Excellence in the standard of output. These are not just values, they define how we work every day.
• This role is not for you if you prefer doing the same thing repeatedly, avoid working with data, or need constant direction. It is for you if you take ownership, think critically about performance, and execute at a high standard.