Digital Marketer at Fhemfel Homes

Key Responsibilities

• Develop and execute digital marketing strategies aligned with the Company's real estate marketing and revenue objectives.
• Plan, launch, manage, and optimize digital advertising campaigns across platforms such as Meta (Facebook and Instagram), Google Ads, TikTok, and other relevant platforms.
• Generate qualified leads for properties, land, houses, and other Company offerings through digital marketing campaigns.
• Develop and implement strategies to improve lead quality, conversion, and customer acquisition.
• Manage and grow the Company's social media presence across relevant platforms.
• Create and coordinate engaging content for social media, websites, blogs, email campaigns, and other digital platforms.
• Work closely with the Creative, Customer Relations, and Sales Teams to ensure that digital leads are properly captured, followed up, and converted.
• Develop marketing campaigns for new property listings, promotions, events, inspections, and other Company initiatives.
• Monitor and analyze campaign performance, including reach, engagement, leads generated, cost per lead, lead quality, conversion rates, and revenue generated.
• Use data and analytics to identify underperforming campaigns and implement strategies to improve results.
• Conduct market and competitor research to identify emerging trends, customer preferences, and new digital marketing opportunities.
• Manage the Company's digital marketing budget effectively and ensure optimal return on advertising spend.
• Monitor website performance, traffic, SEO rankings, and other relevant digital marketing metrics.
• Develop and implement SEO strategies to improve the Company's online visibility and organic traffic.
• Manage email and other digital communication campaigns where applicable.
• Track and report on the performance of all digital marketing activities on a weekly and monthly basis.
• Stay updated on emerging digital marketing trends, platforms, tools, and best practices.
• Collaborate with other departments to ensure consistency in brand messaging and alignment with overall business objectives.
• Continuously test new marketing approaches, creatives, audiences, and channels to improve lead generation and revenue.

Key Performance Areas

Performance in this role will be assessed based on:

• Qualified leads generated.
• Lead quality and conversion rate.
• Cost per lead and campaign efficiency.
• Website and social media growth.
• Campaign engagement and reach.
• Property enquiries and inspection bookings generated through digital channels.
• Revenue and sales attributable to digital marketing activities.
• Return on advertising spend (ROAS).
• Timely and accurate marketing reports.
• Successful execution of digital campaigns and marketing initiatives.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years' proven experience in digital marketing, preferably within the real estate, property, financial services, or related industry.
• Strong experience managing Meta Ads, Google Ads, TikTok Ads, and other paid advertising platforms.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, content marketing, and lead generation.
• Proven experience generating and managing leads through digital marketing campaigns.
• Proficiency in Google Analytics/GA4, Google Search Console, Meta Business Suite/Ads Manager, and other relevant marketing tools.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Strong understanding of social media trends and digital consumer behaviour.
• Ability to develop compelling marketing campaigns and content strategies.
• Strong organizational, problem-solving, and project management skills.
• Ability to work collaboratively with Creative, CRM, Sales, and other teams.
• Ability to work in a fast-paced, target-driven environment.

Preferred Attributes

• Previous experience marketing real estate properties, land, apartments, or other property-related products.
• Demonstrable track record of generating leads and contributing to sales through digital marketing.
• Strong understanding of the Abuja real estate market is an advantage.
• Portfolio or evidence of previous successful digital marketing campaigns is an advantage.