Job Vacancies at BlueSlip Limited

Job Description / Responsibilities

• Own performance for Meta social ads, Google Adword, LinkedIn Ads, TikTok Ads with accountability for aggressive CAC/ROAS goals.
• Manage all SEO activities for the product set.
• Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, and landing page strategies.
• Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more.
• Work with the creative team to produce and update digital assets, iterating on the design and messaging strategy based on performance.
• Conducting competitive research to help refine our product positioning, differentiators, and value propositions
• Analyzing learner input, applicant data, the competitive landscape, market insights, and course materials to recommend and craft target customer personas, value propositions, positioning, and key messaging
• Reviewing messaging and targeting on landing pages, brochures, ads, emails, and other marketing collateral to ensure it aligns with positioning - recommend improvements
• Create campaigns,, messaging, or landing page testing recommendations specific to program personas to improve funnel efficacy
• Developing first ever templates to improve quality of outreach conversations.

Requirements

• Candidates should possess a Bachelor's Degree with 3 - 8 years work experience.
• Must Reside in Lagos.

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Job Description / Responsibilities

• Creating and delivering motion graphics for various media
• Conceptualizing and developing design concepts, graphics and layouts
• Creating audio, video, colours, animation, etc. for motion design
• Designing and producing illustrations in accordance with brand guidelines
• Support the Marketing team in its design initiatives, creating effective, engaging and relatable motion video content.
• Be confident in a variety of design formats (digital, print, animation, etc.)
• Contribute to all parts of the design process (mood boards, concept sketches, presentation decks, final deliverables, etc.)
• Serve as a creative lead and key contributor to create animation and video projects to completion and be accountable for their success
• Act as the Marketing team motion graphic expert, championing new ideas and presenting design-best-practices to cross-functional teams and stakeholders
• Think of new and fun ways to make content exciting and relatable
• Stay current on the latest creative trends and technologies
• Manage multiple projects and timelines, to ensure deadlines are met
• Clearly communicate and collaborate with internal and external teams and incorporate their feedback into the final design.

Qualifications

• Candidates should possess a Bachelor's Degree qualification
• 5+ years experience in design or in a related field.
• 3+ years of experience specific to motion graphics and video production
• 4+ years of digital illustration & motion graphics design experience
• Portfolio or work samples showing experience is required
• Experience in standard design and presentation applications such as Photoshop, Illustrator, and Figma is a plus.
• Knowledge of social media platforms and social content creation
• Strong time management skills, with the ability to set and communicate expectations with team members and stakeholders
• Excellent communication skills, both written and oral
• Strong attention to detail and organizational skills.