Digital Marketer and Content Strategist at Minutes.ng

Job Description

• Manoeuvre digital marketing campaigns through all mediums of customer reach and engagement.
• Follow up with the leads generated through portals and digital marketing and get them to visit the website.
• Researching, writing and editing content for various marketing materials such as social media posts, blogs and press releases, internal marketing updates and external marketing.
• Manage and oversee marketing strategies and budgets to achieve desired KPIs across all channels, including SEO/SEM, social media, display advertising, CRM, and email. 
• Identify and recommend tools to refine/ streamline workflows and extend capabilities, including social listening, audience data, and web/ app analytics. 
• Proactively map social media calendars, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging). 
• Create and edit advertising and social media copy, creative designs, email and web page layouts. Social media/advertising copywriting skills are important. 
• Measure the performance of all Marketing Campaigns, reporting and assessing against goals (ROI and KPIs)

Qualifications & Competencies

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM, strong written, verbal and collaboration skills.
• Skillful with graphics design software for social media posting.
• Experience with social media tools for customer engagement and generating leads.

• Ability to use hubspot, mailchimp and other email marketing suites will be added advantage

Attributes

• Ability to work effectively as a team player or independently, in a fast-paced environment while prioritizing projects to ensure timely deliverables.
• Excellent organizational skills, strong analytical skills, strong communication and interpersonal skills.
• Keen interest in e-commerce, vast and intense knowledge of e-commerce trends, market conditions and consumer behaviour.
• Superb customer service and customer relationship management.