Fresh Jobs at Welcome2Africa

Job Responsibilities:

• Develop and curate engaging content across various platforms, including website, newsletters, and social media channels, ensuring brand consistency and alignment with organizational goals.
• Manage the communication strategy, focusing on increasing brand awareness, targeting the appropriate audience segments, and promoting company activities effectively.
• Utilize SEO strategies to optimize content, enhancing online visibility and driving organic traffic to the company's platforms.
• Spearhead social media engagement, interacting with audiences, and managing timely responses to inquiries and comments.
• Craft and execute creative campaigns to promote Welcome2Africa programs and events, aiming to increase participation and sales.
• Lead and oversee all communication efforts, including content creation, editorial planning, and managing the company's online presence.
• Collaborate with internal teams to ensure alignment of communication strategies with overall marketing and branding objectives.
• Monitor and analyze key performance indicators (KPIs), generating reports to measure the success of communication efforts and making data driven recommendations for improvement.

Job Requirements:

• Bachelor's degree in Communications, Marketing, or a related field.
• Proven track record in developing and executing comprehensive communication strategies, preferably in the trade or investment sector.
• Strong proficiency in SEO practices and experience in utilizing SEO tools to drive organic traffic and enhance online visibility.
• Exceptional written and verbal communication skills, with the ability to tailor messages to various audiences and platforms.
• Experience managing social media platforms and driving engagement across diverse audiences.
• Demonstrated capability in managing multiple projects, meeting deadlines, and working collaboratively in a dynamic team environment.
• Strategic thinking with a keen eye for detail, capable of leveraging data to optimize communication strategies.
• Previous experience in branding, content creation, and event promotion is advantageous.

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Description

• We are seeking a highly skilled and creative Multimedia Design Specialist with a minimum of 3 years of experience in branding and design.
• The ideal candidate will possess expertise in multimedia design, encompassing a diverse range of skills including graphic design, web development, video editing, and UI/UX design.
• Proficiency in software such as CorelDraw, Photoshop, Adobe Illustrator, Figma, WordPress, and Wix is essential for this role.

Key Responsibilities

• Develop and execute innovative and effective designs for branding, marketing materials, and multimedia content.
• Collaborate with the marketing and design teams to conceptualize and implement visual identity and branding strategies.
• Create compelling graphics, illustrations, and layouts for various platforms, maintaining consistency in brand messaging and aesthetics.
• Design and optimize websites using WordPress, Wix, or other relevant platforms, ensuring a seamless user experience and visual appeal.
• Produce engaging video content, including editing, animation, and postproduction, adhering to brand guidelines.
• Develop intuitive and user-friendly UI/UX designs for web and mobile applications.
• Stay updated with the latest design trends, tools, and technologies to enhance the quality and efficiency of design projects.

Requirements

• Bachelor's Degree in Graphic Design, Multimedia Design, or a related field.
• Minimum of 3 years of professional experience in multimedia design, with a focus on branding and design.
• Proficiency in CorelDraw, Photoshop, Adobe Illustrator, Figma, WordPress, and Wix.
• Strong understanding of web development principles and experience in HTML, CSS, and JavaScript is preferred.
• Proven track record in video editing, graphics editing, and UI/UX design.
• Excellent creative thinking, problem-solving, and communication skills.
• Ability to work effectively in a collaborative team environment and manage multiple projects simultaneously.
• Portfolio showcasing a diverse range of multimedia design projects.

Preferred Skills:

• Knowledge of SEO principles and digital marketing concepts.
• Familiarity with animation software and 3D design tools.
• Experience in responsive design and mobile app design.