Job Vacancies at Truss Ugavi Limited

Job Description

• A market leader in fruit juices, fruit drinks, yoghurts and snacks in Nigeria is looking to recruit for the role of Category Manager.
• The primary focus is the responsibility of managing the growth and profitability of all brands in the category by leading the brand team to develop the annual brand strategy and plans, and coordinates the production, execution, tracking, and reporting of all marketing and brand campaigns at agreed periods.

Responsibilities

• Responsible for developing the brand/category roadmap and strategy, driving the growth and profitability of all brands in the category.
• Regularly monitor, review, and analyze business, research, category, and industry trend reports to understand brand and category performance across multiple metrics, consumer needs/trends, and performance of key competitive players. Leverage the insights to plan and develop short-term and long-term marketing strategies and brand plans for execution across relevant consumer connection touch points.
• Regularly proffer business solutions to Marketing Director and other internal stakeholders for implementation to address business issues, drive business growth and ensure the achievement of business targets.
• Lead the development of brand campaign briefs that effectively and clearly communicate the brand’s message, values, and personality, anchored on a Core Creative Idea that can be brought to life through impactful storytelling and communicated across multiple media platforms to win consumers’ hearts and minds.
• Manage the category DME budget and implement cost-effective strategies/solutions to drive optimum efficiency, spend, and ROI delivery on the DME budget for all line items.
• Work with the Marketing Director in developing the Innovation Pipeline for the category. Proffer suggestions and ideas for new product and packaging launches to sustain relevance of the product portfolio to consumers and ensure business continuity. Lead the brand team in the execution of all NPD deliverables to achieve timely and successful new product/packaging launches.
• Support the Integrated Marketing Communication & Creative Design (IMC & CD) team in the packaging development process for new brands/products and the re-design/adaptation process for packaging of existing brands in the category.
• Lead the brand team’s collaboration with the Sales, Production, R&D, Regulatory, Supply Chain, Finance, Procurement, etc. teams to drive the timely execution of annual business plans and other project deliverables. Serve as an escalation point and initial resolution point for issues on all brand and category projects.
• Media Planning and Execution. Lead the brand team in the development and review of the media plans for all brand campaign executions across various connection points. Validate media platform selection, deployment strategy, budget allocation, and campaign duration on all platforms for all brands in the category.
• Project Management. Ensure adherence to the project management process for all brand projects. Lead the brand team in managing the marketing agencies, vendors, and suppliers working on brand projects. Ensure that development, production, and execution of all brand briefs and brand campaigns strictly adhere to the brand’s communication development guidelines.
• Work with the brand team and other stakeholders to ensure that all required regulatory approvals for brand campaigns and NPD launches are obtained on time and in full with no risk to planned execution timelines.
• Ensure direct reports, marketing agencies, vendors and 3rd party suppliers adhere to company procedures, policies, rules, and guidelines that pertain to the Marketing function.
• Execute other projects which may be assigned by the Marketing Director or CHI Leadership Team from time to time.

Requirements

• Bachelor of Science (BSc. Hons) degree or Higher National Diploma (HND) in Marketing or other or other relevant Science / Social Science course from a reputable higher institution.
• An MBA or Master’s Degree in a Business Management field is required.
• Minimum 7-8 years working experience in Brand Management roles in an FMCG company with proven success at junior level roles.
• Previous work experience in a marketing agency (creative, media, PR, digital) would be an advantage.
• Good Verbal & Written Communication.
• Strategic Thinking / Marketing Strategy Development.
• People Management.
• Managing Teams.
• Empathy.
• Problem Solving.
• Business Knowledge.
• Project Management.
• Planning & Organizing.
• Commercial Awareness.

Work Experience:

• Proven experience and a high level of expertise in Brand Management.
• Excellent understanding of all elements of the Marketing Mix, Digital Marketing, Experiential Activation, and Media planning and execution. Proven experience in applying Marketing principles and strategic/tactical brand initiatives to develop, produce, execute, monitor/track, and evaluate brand plans to achieve business volume, revenue, profit, and equity targets.
• In-depth knowledge of developing and implementing above-the-line, below-the-line, and through-the-line marketing/brand campaigns.
• Good knowledge, use, and application of marketing research tools and reports, to extract insights for brand strategy development, planning, and execution of winning brand campaign ideas.
• Very high business acumen, commercial awareness and understanding of Sales, Distribution, Trade Marketing, & Merchandizing principles. Ability to read and understand brand P&L and proffer and implement solutions to drive sustained profitability for the brands.
• High proficiency in DME budget management and ROI delivery for multiple brands and category(ies).
• Planning and Execution Excellence. Excellent Project Management skills, and experience with implementing Marketing processes and principles to deliver Marketing brand plans on time and in full.

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Job Description

• The primary focus is the responsibility of developing the brand’s vision, architecture, and communication development guidelines, and ensuring that these are always adhered to and clearly communicated in all brand campaigns across multiple connection points.

Duties and Responsibilities

• Plan, develop, and execute short-term and long-term marketing strategies, roadmap, and annual plans for the assigned brands across various consumer connection and media platforms.
• Collate relevant data, analyze, and report on brand performance across multiple metrics and KPIs at advised periods.
• Review market research reports to understand brand performance and consumer needs/trends. Regularly gather, update, and advice key internal stakeholders on intelligence of key competitive players within the brand’s category.
• Monitor and analyze market and industry trends and leverage the insights to provide input into developing winning marketing strategies and plans.
• Develop briefs for brand campaigns that effectively and clearly communicate the brand’s message, values, and culture, anchored on a Core Creative Idea that can be brought to life through impactful storytelling and communicated across multiple media platforms.
• Manage the brand DME budget, implementing cost-effective strategies and solutions to drive optimum efficiency, spend, and ROI delivery on the DME budget for all budget line items.
• Ensure the integrity and accurate information of the brand databases which house the brand and product information.
• Manage the New Product Development process for the innovation projects and follow-up with all internal stakeholders to ensure timely delivery of all project tasks.
• Work closely with the IMC team and packaging agencies in the packaging development process for new brands/products and the re-design/adaptation process for packaging of existing brands.
• Coordinate the regulatory approvals of brand campaigns.
• Collaborate with internal stakeholders – Sales, Production, R&D, Regulatory, Supply Chain, Finance, Procurement, etc. – to drive the timely execution of annual business plans and other project management deliverables.
• Project Management. Manage, and work with external stakeholders, specifically marketing agency partners, vendors and third-party suppliers to develop, produce, and execute brand campaigns while ensuring adherence to brand development guidelines.
• Ensure adherence to company procedures, policies, rules and guidelines as they pertain to the Marketing function by marketing agencies, vendors, and third-party suppliers.
• Execute other projects which may be assigned by the Marketing Director or Category Manager from time to time.

Qualifications and Skills Requirements

• Bachelor of Science (BSc. Hons) Degree or Higher National Diploma (HND) in Marketing or other relevant Science / Social Science course from a reputable higher institution.
• An MBA or Master’s Degree in a Business Management field would be an advantage.
• Minimum 5 years working experience in junior Brand Management roles in an FMCG company.
• Good Verbal & Written Communication - Ability to communicate clearly and without ambiguity. Demonstrate very good command of English Language.
• Problem Solving - Develop innovative solutions to address business, brand, or company issues. Innovate and/or create new opportunities to ensure future company success.
• Business Knowledge - Ability to understand key elements of the company's value chain; understand all areas of the business with a view to being able to make decisions that positively impact on the company's bottom line.
• Project Management - Ability to break down big projects into smaller executable tasks, assigning resources to each task, initiating, planning, controlling, executing, and measuring all deliverables on time, in full, and accurately, within approved budgets to achieve success on set targets.
• Planning & Organizing - Utilize systematic processes and orderly procedures to execute deliverables and brand projects. Ensure executions are accurate, precise, and executed on time and in full as required.
• Commercial Awareness - Demonstrate good understanding of the principles involved in the company’s actions which are aimed towards serving its consumers and other stakeholders with a view to delivering profitable results for long term growth.

Work Experience:

• Proven experience and achievement in a Brand Management role.
• Good understanding of the Marketing Mix elements, Media planning and execution, and Digital Marketing. Experience with applying Marketing processes to plan, execute, monitor/track, and report brand plans in line with approved business targets.
• Good knowledge of developing and implementing above-the-line, below-the-line, and through-the-line brand campaigns.
• Result Oriented. Good understanding and application of strategic, intentional, and tactical brand initiatives to drive achievement of brand volume, revenue, profit, and equity targets.
• Good business knowledge and understanding of Sales, Distribution, Trade Marketing, & Merchandizing principles.
• Ability to manage DME budget in line with approved plans. Monitoring and tracking of executed brand campaigns with focus on ROI delivery.
• Creative & Innovative. Ability to apply creativity and innovativeness to develop exciting brand campaigns that communicate the brand’s value and personality to consumers.

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Job Description

• The primary focus is managing all NPD (innovation & renovation) projects from conception to in-market launch by coordinating the NPD Stages & Gates process and drives adherence to the process by all stakeholders -Gatekeepers and cross-functional project teams.

Duties and Responsibilities

• Responsible for coordinating and ensuring the smooth running of the NPD process, ensuring that all approved innovation and renovation projects are launched on time and in full in line within the NPD process guidelines.
• Use strong project management & stage-gate principles to deliver innovation and renovation projects on time, in full, and on budget.
• Plan, organize, run, and manage NPD Gate meetings. Capture current status and required actions, share meeting minutes, and follow-up with all stakeholders on agreed actions for all innovation/renovation projects.
• Support delivery of accelerated volume, revenue, profit, share, and weekly consumption growth over annual business plan.
• Understand the external environment (consumers, category, and economic), interrogate data to identify future business levers, identify new sources of opportunity, balance facts with intuition to distil complex opportunities to develop compelling business cases for implementation.
• Conduct regular business reviews using various data sources, make sense of trends, and proffer solutions for business growth.
• Work closely with the brand team to identify opportunity spaces to innovate into.
• Work with the knowledge & insights team to evaluate feasibility of new concepts, products, packaging, or brand extensions.
• Support renovation projects as mandated by the business to deliver improved profitability on current portfolio.
• Provide support on or manage key strategic business initiatives or adhoc projects as they arise or as assigned.
• Ensure compliance with brand guidelines and local regulatory requirements on all project parameters.
• Work closely with other departments – R&D, Regulatory, Procurement, Finance, Business Planning, Quality Assurance, Logistics, Supply Chain, Sales, to drive excellence in commercial execution of NPD projects.
• Ensure continuous improvement by capturing multi-faceted learnings from projects. Ensure post launch reviews are done on all launched projects, and document learnings for future business actions – success factors, limitations to success, optimizing processes, improving efficiency/effectiveness, reducing go-to-market lead times.
• Pursue innovation and change with a mind-set of continuous improvement.

Qualifications and Skills Requirements

• Bachelor of Science (BSc. Hons) Degree in Business Management, Marketing, or other relevant Science or Social Science course from a reputable higher institution.
• An MBA or Master’s degree in a related field would be an advantage.
• 5-7 years working experience in a brand management, project management, or business planning role in an FMCG company.
• Good Verbal & Written Communication – Ability to communicate clearly and without ambiguity. Demonstrate exceptional command of the English Language.
• Problem Solving – Develop innovative solutions to address business, brand, or company issues. Innovate and/or create new opportunities to ensure future company success.
• Business Knowledge – Ability to understand key elements of the company's value chain; understand all areas of the business with a view to being able to make decisions that positively impact on the company's bottom line.
• Displays confidence in addressing business challenges.
• Drives innovative business improvements and delivers business results.
• Determines financial impact of planned innovation/renovation projects.
• Self-motivated and confident. Takes full accountability for his/her own performance.
• Translates deliverables into personal objectives and focuses on what matters.

Work Experience:

• Excellent project planning and management skills.
• High business acumen with ability to prioritize between strategic and tactical business objectives to ensure optimum delivery of brand volume, revenue, and profit targets.
• Proven experience in prioritizing immediate, short-term, and long-term business requests, ensuring full delivery on all project deliverables on time and in full with no delays.
• Ability to engage, work with, and manage multiple internal and external stakeholders with a view to achieving business results.
• Ability to build effective and collaborative working relationships, work well in teams and with individuals, and be a team player.
• Ability to work in a matrix environment with multiple stakeholders at different levels of seniority.
• Ability to develop initiatives and work independently but collaboratively in teams, with a supportive “can do” attitude.
• Ability to lead and work with cross-functional teams (internal & external) to deliver business results, while being able to build strong internal & external networks quickly.
• Experience preparing project documentation and process mappings.
• Experience running cross-functional project meetings with individuals of varying seniority levels.