Wholesale Segment Lead at First Bank

DUTIES & RESPONSIBILITIES

• Provide leadership and oversight of the day-to-day activities of the wholesale desk team.
• Take custody of the wholesale strategy document and drive the implementation of the wholesale customer segment strategy.
• Develop compelling and targeted customer value propositions, strategies for target segments and a business case for improvement initiatives.
• Outline product needs such as segment requirements and channel inclinations to product development stakeholders.
• Ensure that other stakeholders fully understand customer pain points to address product improvement requirements.
• Pair existing and new products to value propositions.
• Oversee the design and delivery of a range of products, programs, and schemes for the wholesale target beneficiaries & ensure effectiveness of products, programs and/or schemes.
• Identify innovative funding partners (local and international) and the requirements for activating the desired strategic partnerships.
• Steer cross functional stakeholder groups to improve and manage a portfolio of products to augment market share within target segments.
• Analyze market feedback and understand the needs of the target customers.
• Lead team to conduct research on all customer segments, mine customer data and analyze profiles to establish requirements for market segments.
• Conduct reviews periodically and revise strategies for target segments.
• Develop campaign requirements for the various customer segments.
• Monitor and track performance against targets and address relevant gaps.
• Ensuring overall delivery of the goals and objectives of the Desk
• Driving wholesale customer segment penetration and deepening wallet share
• Increasing profitability of the wholesale segment
• Driving acquisition of the wholesale customer segments
• Fostering loyalty and stickiness of wholesale customer segments
• Promoting increased mindshare.

JOB REQUIREMENTS

Education

• Minimum of bachelor’s degree in relevant field.

Experience

• Minimum experience of 7 years in related field.

Knowledge

• FirstBank products and Services
• First Bank customer experience delivery/ operations processes is desirable.
• Industry knowledge on funding requirements with any of the major development agencies (BOI, NEXIM, USAID, DFID, IFC, DBN etc). Good understanding of financial institutions’ approaches to wholesale lending, risk mitigation strategies, loan appraisal criteria etc. In-depth understanding of wholesale development, segment needs and requirements.

Skill/Competencies

• Interpersonal skills
• Problem solving ability
• Communication / Presentation skills
• Project management skills
• Stakeholder management
• Data gathering and Analytics.