Voice Product Analyst at Airtel

The role is a key role within Nigeria to ensure that Airtel’s voice subscriber growth and revenue growth outpaces the competition. It requires deep understanding of consumer behavior, social trends, technology changes, OTT services and trends, revenue generation, project management, solution design and integration and market / consumer requirements. It incorporates a combination of these perspectives to generate business opportunities.

This role will be responsible for:

• Driving strategic initiatives for voice services
• Analyzing and reporting on voice product performance.
• Ensuring high customer satisfaction through documentation, training, and market insight.
• Implementing and optimizing campaign management solutions. 
• Managing the optimization of the campaign platform capabilities and communication channels.  This will lead to customer value development and value loss reduction.

Responsibilities

Voice Revenue, Usage and Retention

• Track usage pattern to devise growth strategies
• Usage and aggregate usage analysis
• Track voice segment KPIs and analyze data to inform product enhancements.
• Track the interaction between paid voice and bonus voice.
• Monitor customer life cycle and capabilities to drive ARPU growth.

Customer Analysis

• Leverage data and market research to get insights into consumer behavior and preferences and drive future programs and promotions
• Map customers to predefined voice segment profiles and categories

Campaign Management

• Develop and execute micro and macro campaigns on Campaign Manager.
• Identify and execute Below-The-Line (BTL) campaign opportunities.
• Collaborate with business teams to optimize campaign performance.
• Ensure comprehensive campaign coverage across the Campaign Calendar.
• Oversee campaign brief implementation and technical aspects of CVM System.
• Validate accuracy and completeness of campaign data

Communication Library

• Create and maintain the campaign and communication library.
• Develop and manage communication decision matrices.
• Regulate best campaigns per channel and volume of communication.

Reporting & ROI Analysis

• Deliver regular performance reports (daily, weekly, monthly) on products and campaigns.
• Evaluate campaign effectiveness and impact on Gross Revenue (GR).

Product Development and Support

• Collaborate with project managers to oversee technical product development.
• Develop documentation and provide training support to teams.

Business Analysis

• Analyze the impact of marketing campaigns on usage and customer retention.
• Identify factors influencing voice customer usage and inactivity trends.
• Conduct environmental scanning to assess the relationship between market/competitor activities and usage trends.

Qualifications

Educational Qualifications 

• First degree in relevant fields
• MBA is an added advantage.

Relevant Experience & Functional / Technical Skills

• 2-3 years’ experience in a marketing position, with a focus on product data analysis. 
• Experience of Telecommunications Industry, financial services or FMCG marketing environment will be an added advantage
• Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries
• Excellent Data analysis and Excel skills

Other requirements 

• Ability to operate in a performance driven organization