Visual Screenwriter and Content Strategist at LifeBank

Job Overview

• The Visual Screenwriter and Content Strategist is responsible for crafting compelling video narratives and visual assets, driving brand engagement and marketing goals.
• Collaborating cross-functionally, they ensure visuals align with brand identity and resonate with diverse audiences.
• They prioritize video scripts and visual elements in annual content schedules for LifeBank, promoting health themes to drive engagement and lead acquisition while maintaining quality and consistency

Roles and Responsibilities

• Develop an annual content pillar schedule for LifeBank, focusing on enhancing engagement and driving lead acquisition.
• Develop visually captivating scripts and guided-narrative storytelling questions for commemorative days, events, promotional videos, products (apps), and other social media content.
• Collaborate with graphic designers, video production teams, and other stakeholders to enhance visual storytelling and ensure alignment with marketing objectives.
• Utilize imagery, metaphors, and visual cues to engage and captivate diverse audiences, leveraging the power of visual storytelling to convey brand messages effectively.
• Craft copies and materials to enhance LifeBank's engagement with stakeholders, including blog posts, press releases, and instructional manuals (both print and video formats).
• Adapt visual elements for different platforms, languages, and cultural contexts, ensuring content resonates with global audiences.
• Revise visual assets based on feedback to maintain quality and brand consistency, continuously refining content to optimize performance.
• Actively participate in brainstorming sessions and creative discussions to generate innovative ideas and concepts for multimedia content that align with LifeBank's objectives and target audience preferences. Manage content planning

Requirements
Educational Qualifications:

• Bachelor's Degree in Visual Arts, Creative Writing, Communications, Journalism or related field.

Experience:

• 4-6 years of proven experience in screenwriting, visual storytelling, or related roles, with a focus on creating compelling visual assets and working with a video production team.

Skills and Abilities:

• Exceptional writing skills, with the ability to craft visually engaging scripts and guided-narrative storytelling questions.
• Collaboration skills to work effectively with cross-functional teams, including graphic designers and video production teams.
• Creativity and strategic thinking to develop innovative visual content ideas and campaigns.
• Adaptability to tailor visual elements for different platforms, languages, and cultural contexts.
• Attention to detail and ability to revise visual assets based on feedback to ensure quality and brand consistency.

Personal Attributes:

• Detail-oriented with a focus on delivering high-quality content.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Strong analytical skills, with the ability to analyze data and insights to optimize content performance.
• Passion for healthcare and technology, with a desire to make a positive impact in the industry.

Work Environment:

• The role primarily operates in an office setting.
• Occasional overtime or weekend work may be required to meet project deadlines.
• Collaboration with cross-functional teams within LifeBank is essential.

Reporting Structure:

• The Visual Screenwriter and Content Strategist will report to the Marketing Lead

About Team
We are a team driven by our values. Every day we strive to fulfill these values in everything we do. All LifeBankers must commit to these sets of values and this is the secret sauce of what makes working at LifeBank awesome. At LifeBank:

• You must care for our patients, our people (team members) and our partners. Caring for patients means focusing on impact and doing all we can to rescue people on their worst days.
• It is our duty to rescue the most vulnerable members of our community. We must rescue pregnant women who are bleeding, little kids who need oxygen, newborns who need vaccines, and many more critically ill people and we must do this at scale.
• We learn. We are never satisfied with the status quo. Our work is never finished. Every day, we are committed to our personal growth and by extension the growth of the business.
• Office politics bore us. We don't play favourites and your growth in the business is not at all dependent on who likes you and who doesn't. Your growth is entirely dependent on you
• At LifeBank, we are builders. We are a team committed to creating an agile distribution system to power healthcare across Africa. Join us and save the World!

Salary
N290,000 - N300,000 / month.

Benefits:
Accompanied by the fact that we provide services that help save lives, we also ensure that our employees are well taken care of. The following benefits are available for all LifeBank employees:

• Health Insurance
• Focused caring team members.
• Life Insurance
• Accelerated growth.
• Workman Compensation.