Visual Brand Designer at Sahara Group

Role Accountabilities

Brand Visual Identity Development

• Evolve and maintain Sahara’s visual identity system, ensuring a modern, cohesive, and globally appealing brand expression.
• Develop design guides, component libraries, and visual standards for use across all business units and regions.
• Ensure visual consistency across print, digital, video, and experiential platforms.

Creative Design & Layout Execution

• Produce high-quality designs for publications, brochures, corporate reports, internal communications, presentations, infographics, and campaign visuals.
• Create clean, structured layouts that apply strong visual hierarchy and understand the flow of information.
• Adapt complex technical information into simple, visually compelling formats.

Digital & UI Design Support

• Translate the Sahara visual language across digital platforms, supporting website elements, landing pages, microsites, and intranet visual assets.
• Work with the Digital Web Experience Manager to ensure brand alignment across user interface components.

Motion & Multimedia Design

• Design and animate motion graphics for intros, transitions, lower thirds, logo stings, brand elements, and video assets.
• Develop animated visual systems that enhance Sahara’s digital storytelling and modern brand posture.
• Support video editing teams with stylistic overlays, graphic inserts, and brand-based visual enhancements.

Social Media & Campaign Design

• Create visually strong content for social platforms and digital campaigns that elevate brand perception.
• Define the visual tone for major communication moments, anniversaries, product launches, and internal campaigns.
• Work cross-functionally to ensure every campaign is aligned to the brand’s evolving global style.

Brand Governance and Quality Control

• Review and approve internal and external design outputs to enforce brand consistency.
• Maintain asset libraries, templates, and design repositories for organisation-wide use.
• Provide creative direction to vendors, printers, and production agencies as needed.

Technical Competencies

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.
• Strong grounding in visual hierarchy, typography, color theory, and composition.
• Experience in brand identity development, logo design, and visual system creation.
• Ability to design for both print and digital platforms, including UI support for web assets.
• Competence in motion design, vector animation, and creation of animated brand elements.
• Basic understanding of digital formats, rendering, compression, and exporting for multi-channel use.

Behavioral & Creative Competencies

• Strong creative intuition with the ability to modernize and evolve established brand systems.
• Excellent attention to detail and a commitment to design excellence.
• Ability to manage multiple design requests, prioritise effectively, and deliver on tight timelines.
• Collaborative mindset with strong communication skills and the ability to present design concepts clearly.
• Curiosity for emerging design trends, technologies, and global aesthetic standards.

Qualifications

• Bachelor’s degree in Visual Communication, Digital Design, or relevant discipline
• 2–5 years professional design experience in a corporate, agency, or emerging brand environment.
• Portfolio demonstrating brand identity, layout work, multimedia design, and motion graphics.