Trade Marketing Specialist - EDR Portfolio at Coca-Cola

About the Role

• The Trade Marketing Specialist supports the Channel execution of TDI promo calendars and manages all assigned channels and subtrade channels.
• This individual will be responsible for Contributing to the Capability development of customer marketing & sales team by sharing knowledge and expertise.

Key Responsibilities

• Activates Sales Driver execution to all assigned Channels and subtrade Channels.
• Crates in the system (SAP) all new SKUs for the PS Portfolio.
• Creates material for Sales organizers / Sales Support Materials
• Supports execution of TDI Promo Calendar and manages relevant processes.
• Manages POSMs and ensures effective allocation according to Channel PiCos.
• Supports LM with IMAP Trade Budget monitoring.
• Ensures implementation of own IDP.
• Contributes to the Capability development of customer marketing & sales team by sharing knowledge and expertise.
• Supports in the development of the Annual Trade Marketing Plan both in CCH and Brand Owner FY perspective.
• Leads implementation of on trade activation plan in cooperation with field sales team
• Cooperates closely with field sales team in implementing activation initiatives to drive market leadership.
• Supports the implementation of the engagement plan for internal stakeholders.
• Builds effective relationships with Customers through development & implementation of Customer plans that support.
• Aligns plans with key cooperating departments and resolves daily issues to deliver activation & trade plans.
• Implements trade marketing activities plan behind New Brand Initiatives/Launches.
• Ensures that activation opportunities are identified in cooperation with Field Sales and initiatives taken drive incremental performance.

Education & Experience

• University Degree in a Business area
• Master's education a plus
• 3-5 years of Trade marketing or frontline experience
• Previous sales experience (combined with Marketing experience) a plus.

Are These Your Secret Ingredient?

• Exceptional stakeholder management skills – the ability to carry people along and influence people to action.
• Strong Communication Skills – written (ppt slides, Microsoft Word, email) and oral.
• Excellent verbal & written communication skills.
• Drive to make an impact; problem solver with strong learning agility.
• Self-starter with a strong level of determination and strong knowledge of industry and competition.
• Strong knowledge of beverage products, solid trade marketing (shopper, customer, channel) expertise.
• Strong knowledge of merchandising and Point of Purchase materials specification.
• Strong analytical muscle and results orientation – the ability to link insights with clear solutions.
• Strong project management – ability to drive end to end project delivery on time and in full with limited support and intervention.