Trade Marketing Manager at Kimberly-Clark

Ref No: 808764
Worker Type: Employee
Worker Sub-Type: Regular

Job Description

• Accountable to GM, to drive Trade Channel Strategies & ensure optimization of KC investments on brands, categories & customer/channel initiatives to deliver customer/channel growth & profitability targets delivering business financial objectives.

Responsibilities

• Channel & Business Performance: Generate channel, customer & shopper strategies based on in-depth data analysis, cultural considerations & category facts to derive trends therefore identify, understand, and address performance gaps and opportunities for incremental growth in order to deliver the business financial objectives in WECA.
• Competitive Intelligence: Systematic, organized & comprehensive analysis of competitors using intelligence-gathering to come up with a well-informed strategy for better decision making & planning. Also ensure monthly store audits across the trade to explore, identify & analyse category, trade, shopper, POP and competitor activities & trends and leverage these in the identification and response to growth issues and opportunities in your customers.
• Price Optimisation: Ensure price optimization by continual analysis & monitoring on and off pricing levels of KC and competitor lines relative to the company mandate and category price index models.
• Annual Business Planning: Provide leadership to NCMs and CCMs to identify and priorities go to market opportunities to support the BOPs, and to develop these into the Channel Operating Plans and ultimately cascade them into the Customer Business Plans.
• Go to Market Excellence: Based on in-depth Channel & Shopper understanding develop goto-market strategies with NCMs to drive store cluster level polices, driving compliance of ranging, merchandising, activities in support of plans and gap fill initiatives - maximising speed to market, trade participation, impactful brand visibility, shopper engagement and conversion.
• Trade Spend: Fully responsible for effective & efficient trade spend. Provide systems & process that critically review and provide recommendations to maximise the ROI on trade spend to activate brands, stimulate sales volumes, and optimise the investment made in either trading terms or other spend.
• Trade Credentials: Lead JVC programmes across assigned customers in line with Customer Business Plans to secure trade support of K-C ranging, space, stock pressure and Go to Market proposals to transform the shopper experience and drive category and brand performance.
• Business Processes: Develop effective templates, systems & procedures that ensure all customer teams build effective collaborative working relationships and procedures with customer management, distributors and customers in order to drive incremental category, customer and brand growth
• Capability Development: Ensure critical channel partners teams are well trained on KC brands, process & systems including upgrading of their capabilities.

Requirements
Must Have:

• At least 6 years work experience of senior management in Sales & Marketing or Trade Marketing.
• Strong analytical & sound decision-making skills.
• Capable of working independently and proficiency working in diverse cultures/countries.
• Strong financial acumen and highly developed leadership skills.
• Solid influencing and negotiation skills with an entrepreneurial robustness.

Global VISA and Relocation Specifications:

• Nigerian Market expansion