TikTok Social Media Manager at Pulse NG

The Role

• The role focuses on creating engaging video and written content for Pulse Nigeria's social media platforms. It involves managing community interactions, tracking performance metrics, and optimizing content strategy.
• The position requires trend monitoring, campaign execution, and collaboration across internal teams.
• Ultimately, it aims to grow brand visibility, audience engagement, and support overall business goals

Job Responsibilities

• Develop high-quality video content for Pulse Nigeria's social media platforms.
• Create engaging captions, headlines, and descriptions that drive audience interaction.
• Conduct research to stay up-to-date on industry trends and topics.
• Create video content that resonate to the Pulse Nigeria audience to maximize engagement and reach
• Monitor interactions on the Pulse Nigeria page to create timely content in a professional manner
• Track and analyze engagement metrics (e.g., likes, comments, shares, etc.) to measure content performance.
• Provide regular reporting on content and social media performance.
• Use data to inform future content and social media strategies.
• Become an advocate for the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategies and then drive that strategy proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business - Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review and report on effectiveness of campaigns in an effort to maximise results.
• Collaborate with other teams: Editorial, Video, and Sales teams to achieve company wide goals.
• Manage Social Media campaigns and day-to-day activities in line with KPIs including:
• Content Creation: Brainstorm, shoot, edit, and publish TikTok videos that are fun, engaging, and on-brand.
• Trend Spotting: Monitor TikTok trends, challenges, sounds, and hashtags to keep our content fresh and relevant.
• Community Engagement: Reply to comments, engage with other creators, and participate in TikTok conversations to grow our presence.
• Performance Tracking: Monitor video performance using TikTok analytics and provide simple reports with insights and recommendations.
• Collaboration: Work closely with the social media and creative teams to align TikTok content with overall campaigns and brand goals.
• Experimentation: Test new content formats, posting times, and styles to find what works best for our audience.

Requirements

• Bachelor's degree in Communications, Public Relations, or a related field.
• Minimum of 2 years of experience in social media management.
• Understanding of Social Media Strategy
• Content editing, and basic knowledge of design tools (e.g., Canva, Capcut)
• Understanding of major social media platforms (e.g, Instagram, TikTok)
• Communication Skills
• Analytical Skills
• Familiarity with social media management tools (e.g., Buffer, Sprout Social).

What We Offer

• Competitive salary based on experience
• Hybrid work options
• Health Insurance Cover
• Group Life Insurance cover
• Contributory Pension Scheme
• Annual Bonuses
• Telecommunication allowance.