Territory Sales Executive – Southwest at UAC

What You'll Do

Sales Execution & Target Achievement

• Deliver daily, weekly, and monthly sales volume and value targets across assigned products and sales channels.
• Execute sales plans to achieve territory growth and profitability objectives.
• Ensure product availability across assigned retail and wholesale outlets.

Territory Development

• Identify and develop new retail outlets, wholesalers, and distribution opportunities within the assigned territory.
• Expand the active customer base and strengthen market coverage.
• Drive market penetration to increase brand visibility and market share.

Customer Relationship Management

• Build and maintain strong relationships with distributors, wholesalers, retailers, and other trade partners.
• Resolve customer issues promptly while maintaining excellent service standards.
• Ensure consistent engagement with customers to drive loyalty and repeat business.

Route-to-Market (RTM) Execution

• Execute structured call cycles and route plans to maximize sales productivity.
• Monitor route efficiency and recommend improvements where necessary.
• Ensure compliance with company Route-to-Market strategies and sales processes.

Merchandising & Trade Activation

• Execute merchandising standards to improve product visibility and shelf presence.
• Support promotional activities, trade activations, and in-store marketing initiatives.
• Monitor product displays and ensure compliance with brand guidelines.

Sales Reporting & Market Intelligence

• Prepare accurate daily, weekly, and monthly sales reports.
• Monitor competitor activities, pricing trends, promotional campaigns, and market developments.
• Gather customer and consumer feedback and provide actionable insights to management.

What We're Looking For

Qualifications

• B.Sc. or HND in any relevant discipline.

Experience

• Minimum of 3-5 years' field sales experience, preferably within the FMCG industry or a similar sector.
• Proven experience in retail sales, open market sales, and distributor management.
• Hands-on experience in route planning, merchandising, and sales activation.

Core Skills & Competencies

• Strong Route-to-Market (RTM) execution skills.
• Sales negotiation and closing skills.
• Territory development and market expansion.
• Merchandising and product visibility management.
• Knowledge of General Trade (GT), Modern Trade (MT), and Emerging Markets.
• Strong customer relationship management skills.
• Commercial awareness and business acumen.
• Good analytical and reporting skills with proficiency in Microsoft Excel.
• Excellent communication, interpersonal, and negotiation skills.