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  • Posted: Jan 28, 2021
    Deadline: Feb 14, 2021
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    FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth understanding of the Nigerian business terrain and we are very passionate about partnering with indigenous organisations to develop world class yet localized systems, processes and structures required to achieve...
    Read more about this company

     

    Team Lead - Brand, Marketing & Products Development

    Job description:

    • Create and execute branding and marketing plan including digital and traditional marketing campaigns
    • Prepare and manage marketing campaigns including product launches, promotions/competitions, tradeshows and fund-raising activities
    • Write, edit and proofread press releases and marketing material for use in different channels
    • Conduct extensive market research to establish best way to reach target groups
    • Plan, prepare & manage the publication, production and distribution of promotion materials
    • Prepare periodic (monthly, quarterly and annual) forecasts
    • Analyze the impact of marketing campaigns and prepare monthly reports on campaign and budget performance
    • Keep up-to-date with industry latest developments, trends, competitors, and promotional opportunities.
    • Maintain research database on competitive products
    • Research and report on potential strategic relationships
    • Coordinate with departmental heads to manage day to day relationships and activities with institutional clients for promotion of company products
    • Identify complementary products for strategic advertising with company products
    • Build, monitor and maintain an effective social media presence for the products including but not limited to website, Facebook, YouTube, Instagram, Twitter and Tik Tok.
    • Coordinate with departmental heads to manage customer communication and feedback through social media and email.
    • Create content providing SEO for the website
    • Identify digital opportunities to market products and execute marketing on the identified digital platforms
    • Management of digital ads including ad creation, plug-in and analysis
    • Manage revenue generated from ads; and prevent ad revenue theft
    • Set up tracking systems for digital marketing activities
    • Liaise with journalists, bloggers, and influencers to promote products
    • Coordinate traditional advertising (print, radio, billboards, TV etc.)

    Requirements:

    • The ideal candidate must have at least 5 years of relevant experience in a similar role
    • He / She must also have a sound tech background

    Key Competencies:

    • Business development
    • Direct marketing
    • Market research, segmentation and results reporting
    • Planning and Coordination
    • Project management
    • Understanding the customer
    • Process improvement
    • Analytical, creative and strategic thinking
    • Great initiative
    • Team player
    • Ability to work under pressure
    • Financial skills

    Method of Application

    This job has expired. Application is no longer allowed

  • Send your application

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