Strategy Manager at Riquesa Africa

Responsibilities

• Analyse a wide range of information in great detail to gain a comprehensive context to advertising/activation strategies
• Understand Products, Interpret, gain and communicate insights on the target audience and use these effectively in the execution of all creative material
• Strategic direction that will contribute toward increased business and stronger marketing strategies for clients
• Intelligent understanding and interpretations of client briefs
• Collate & compile thorough on-brand case study reports for clients & for internal purposes
• Build/develop creative, usable and actionable ideas
• Client Brand positioning and creative insight resulting in communications that resonate with target audiences
• Collaboration with Strategy/Research, Analytics, Creative, and Client Services teams to develop business, marketing and communication strategies that are fueled by customer insight.
• Company, Competitive, Cultural, Consumer, and Category insights and presentations
• Secondary and syndicated research mining and analysis
• Creative direction annd leadership
• Working with external and internal stakeholders to identify consumer touch points and understand executable mechanics.
• Ensure that every creative execution meets all quality assurance parameters as set out in the brand manual
• Manage concepts, oversee and fulfill copy-writing responsibilities, and lead all creative development processes and executions.

Experience & Qualifications

• 5+ years of relevant experience
• Bachelor’s Degree
• Exceptional communication and presentation skills
• Outstanding morale and team-building skills
• Good strategic thinkers, with the ability to undertake strategic planning.
• Leadership skills
• Creative mindset.
• Demonstrates curiosity. Welcomes failure as a learning opportunity.