Strategy & Intelligence Executive at LD&D Consulting

Job Summary

• We are seeking a Strategy & Intelligence Executive to lead the development of data-driven, insight-led campaign strategies that align with client goals and brand direction.
• The ideal candidate will combine analytical thinking with creative collaboration, working closely with internal teams to ensure campaigns are strategically sound and performance-oriented.
• From ideation to execution, this role is instrumental in guiding the strategic direction and optimization of brand campaigns.

Key Responsibilities

• Interpret client briefs to develop clear, insight-led strategic recommendations.
• Conduct qualitative and quantitative research to uncover audience insights, cultural shifts, and market dynamics.
• Develop strategic frameworks and big ideas that align with brand values and market opportunities.
• Partner with creative teams to produce effective briefs and ensure strategic consistency throughout the campaign lifecycle.
• Deliver compelling strategy presentations to clients and internal stakeholders.
• Facilitate discovery sessions and workshops to define campaign objectives and extract business insights.
• Collaborate with media teams to align messaging strategies with media planning and placement.
• Monitor campaign performance, analyze key metrics, and provide data-driven optimization recommendations.
• Build audience personas and map customer journeys to support targeted creative execution.
• Lead post-campaign reviews to evaluate effectiveness and gather strategic learnings.

Requirements
Qualifications & Experience:

• Minimum of 3 years of experience in strategic planning, brand strategy, or consumer insights, preferably within advertising, media, or branding environments.
• Certifications in brand strategy, data analytics, consumer behavior, or relevant planning tools are a plus.

Key Skills & Competencies:

• Strong analytical and strategic thinking skills.
• Proficiency in qualitative and quantitative research methodologies.
• Excellent verbal and written communication.
• Ability to craft and deliver compelling presentations and narratives.
• Effective time and project management.
• Problem-solving mindset with adaptability to change.