Danone Early Life Nutrition is one of Danone Group's strategic business units (SBU) specialized in the field of infant nutrition. It contributes to fulfil Danone's mission to bring health through food to as many people as possible, especially during the first 1000 days of life. We are currently present in more than 40+ African countries including Nigeria.
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Will support the Senior S&I Manager to ensure brand strategy execution, support, and drive world class marketing strategy
Be the custodian of consumer insights, deliver measurement and evaluation for key advertising.
Ensure that brand strategy & communication is founded upon a deep understanding of the consumer.
Support & drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our categories.
Deliver Measurement and Evaluation for key advertising and promotional projects
The ideal candidate should have
A bachelor’s degree in Marketing / Business/ Statistics/ Economics/ Market Research or other related discipline preferred. Postgraduate Qualifications an advantage
At least 5 years’ experience either within a market research agency and/an FMCG organization.
Mixed Methods research capabilities methodological experience in both quantitative and qualitative research techniques.
Can demonstrate excellent commercial judgement & acumen.
Experience at managing key stakeholders nationally & internationally would be an advantage.
Ability to speak French would be an added advantage
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