Strategic Brand Manager at Meristem Securities Limited

JOB DESCRIPTION

• Plan, Deliver, Execute and Manage brand strategic campaigns (internal and external);
• Conduct Market Research and Competitors Analysis;
• Stakeholder Mapping strategy;
• Translate brand elements into plans and go-to marketing strategies ;
• Optimizing budget spending; 
• Plan, execute, and measure experiments and conversion tests;
• Engage creative vendors for the development of creatives to motivate the target audience to take action.
• Brainstorm new and creative growth strategies for our products;
• Email marketing;
• Reports writing
• Any other assignment as may be assigned by your supervisor

JOB EXPERIENCE

Qualifications and Work Experience:

• The candidate should have at least a 2.2 BSc. degree in a social science course or related course. A master’s degree is an added advantage
• Between three (3) to six (6) years of cognate experience in Brand Management and or related role preferably from an in a financial institution. An Advertising agency is an added advantage.
• A professional certificate in relevant fields is an added advantage.
• Experienced in a customer-driven environment and working with targets
• Experience with stakeholder and client management
• Experience with planning, delivering and executing marketing campaigns, measurements, and creative strategy
• Strong written and verbal communication skills, plus acute attention to detail
• Must be able to think creatively

Skills & Competencies:

Attributes

• Leadership
• Must possess good listening skills
• Must be fair, goal oriented, responsible and skilled
• Must be a good director of affairs both human and material
• Must be able to evaluate others
• Must be charismatic
• Must be very coherent and have excellent communication skills
• Self-starter
• Must be an energetic person with unusual initiative
• Must be resilient
• Sound ethics and integrity
• Must be discernibly honest and of consistent upright character
• Must be ethical i.e. must follow the ideals and responsibilities of the banking industry as set out in the code of ethics guiding operations and operators in the industry.