Sr. Marketing Manager Africa at Tek Experts

Tek Experts is a tech services and support company focused on delivering specialized and unique solutions for clients. We’re problem solvers, engagers, and creative thinkers who always strive to help our customers succeed. Our agile, relationship-based support helps the largest, most innovative enterprises thrive. If you crave problem-solving, finding improvement in process, learning, and working within a diverse global team, you're the fit we're looking for. Join our global team of experts and grow your IT career with us.

Responsibilities

• Develop and execute marketing strategy for Africa in alignment with sales team targets.
• Create, execute, and manage campaigns designed to generate leads and pipeline for YNV Tech Talent offerings.
• Develop and execute marketing plans to increase awareness, consideration, and generate qualified leads through digital, live and virtual events, advertising, and build thought leadership positioning in partnership with public relations agency.
• Utilize targeting, customer segmentation, and buyer’s journey to architect innovative multi-channel engagement programs.
• Monitor and evaluate the local competitive environment and trends to ensure plans and activity are relevant to the market and the needs of the business.
• Collaborate with cross-functional teams to ensure all marketing content is accurate, consistent, and aligned with company objectives.
• Develop and manage Africa marketing budget.
• Direct copywriters and author copy for website pages, blog posts, emails, and other assets.
• Measure and report on impact of marketing campaigns and recommendation optimization of campaigns based on learnings.

Qualifications

• A Bachelor degree in Marketing or Communications, or equivalent professional experience.
• Creative, passionate mindset with drive to innovation and constant learning in marketing and communications.
• Strong knowledge of the latest digital marketing tools and ecosystem.
• Experience managing online marketing programs across B2B environments, including events, sponsored content, social media, email marketing, etc.
• Proven record of developing compelling, data-driven storytelling with a customer focus to drive consideration.
• 8+ years’ experience in marketing, including digital, content marketing, events and public relations.
• Experience leading a team.
• Strong project management skills with experience managing geographically distributed stakeholders.
• Professional fluency in English is essential, both written and verbal.