Specialist, Digital Marketing at T2 (Formerly 9Mobile)

Job Summary        

• Manage the planning and delivery of digital marketing strategies and campaigns for EMTS.
• Responsible for monitoring digital campaigns and advising on effective yet cost-saving strategies and platforms with considerable return on investment/ad spend while taking ownership of 9mobile's online presence and digital brand identity with effective social media marketing executions. T
• he role will also see to launching best SEO practices for organic growth and brand visibility and deliver actionable insights to improve overall business performance.

Principal Functions 
Tactical:

• Develop and implement multi-touchpoint digital marketing strategies aligned with the business and marketing goals.
• Develop and implement exciting social media marketing strategies in line with brand identity and global best practices

Operational:

• Monitor digital media campaigns and drive efficiency across all paid executions on digital channels (Google Search & Display, Facebook, Twitter & Instagram, Programmatic, etc.)
• Optimize campaigns for conversion with agility to curb budget wastage and maximize ROAS
• Develop, deploy and manage website content as a core touchpoint for brand presence and customer engagement with the aim to improve customer satisfaction
• Content planning and creation, scheduling, and deployment
• Conduct social listening through dedicated tools to keep track of social media brand mentions, sentiments, share of voice, etc.
• Research and optimization of copy, keywords and landing pages on web and mobile for SEO.
• Work with PR and Marketing Communications teams to drive link building and other SEO elements in content creation and content programming
• Use data to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Monitor digital marketing trends locally and globally and suggest ways to creatively leverage them in line with our brand's DNA.
• Constant innovation on how to improve 9mobile's social media activities and overall digital performance while providing perspective for adoption where appropriate
• Carry out other activities as instructed by the Manager, Digital Marketing.

Educational Requirements

• First Degree or equivalent in Marketing, Digital Media or any other related field
• Minimum of four (4) years relevant work experience.
• Proven experience with social listening, campaign monitoring, website and mobile analytics tools(e.g., Brand24, Meltwater, Google Analytics, Google Adwords, Keyword Planner, Search Console, Appsflyer, Mixpanel, etc.)
• Solid understanding of performance marketing, conversion, and customer acquisition & retention strategies
• Google Ads Certifications or equivalent
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Proven SEO & SEM experience
• Proven experience in innovative digital campaigns and effective service delivery
• Very good conceptual and analytical thinking skills
• Good interpersonal and communication skills.