Social Media Specialist at Credo Advisory

Responsibilities 

The Social Media Specialist will:

• Oversee day-to-day management of campaigns and ensure brand consistency.
• Facilitate scaling brand and company awareness through various social media channels.
• Work with Specialists to create and implement social media strategies monthly.
• Supervise all aspects of social media interaction between clients and the company and ensure a positive customer service experience.
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn.
• Ensure progress on all platforms using analytical tools such as Google Analytics.
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives.

The ideal candidate must have the following minimum qualifications:

• 6+ years of social media management experience.
• Bachelor's degree in Business, Marketing, Journalism, Public Relations or a related field.
• Professional certification in Google Analytics is strongly preferred.
• Proficient in using multi-social posting programs such as Hootsuite and HubSpot.
• Strong computer skills using Microsoft Office and Adobe Suites.
• General knowledge of Search Engine Optimization and internet ranking for web content.
• Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
• Ability to manage and supervise diverse employees and simultaneously work toward many company initiatives at once.