Social Media Officer at Work Dey HR Services

Job Brief

• We are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users.
• Our objective is to achieve exceptional customer engagement, foster intimacy, drive customertraffic, and increase revenue through strategic utilization of the social media marketing roadmap.
• The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.
• As a representative of our brand, you will actively participate in relevant conversations, gently promoting our productswhile providing support to existing and potential customers.
• Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Requirements and skills

• Candidates should possess B.Sc Degrees in Communications, Marketing, Business, New Media or Public Relations with 3 - 5 years relevant work experience.
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• NYSC Members can also appy.