Social Media Officer at Life Centre Medical Services

Job Description

• Analyzing data to determine whether social media campaigns have achieved their objective
• Participates in business development tasks, prioritizing sales, customer relationships, strategizing, and organizational growth
• Develop, monitor, and implement website and online marketing strategies aimed at organizational gain and customer satisfaction, with the purpose of increasing presence, metrics, and revenue
• Plan, conducted, and report research to identify new markets, online trends, customer needs, and valuable opportunities
• Researching and prospecting new clients and opportunities, establishing rapport, and pursuing leads with the aim of successful conversion via social media
• Create interesting visual content for various social media platforms, including, but not limited to Twitter, Instagram, Facebook, LinkedIn, TikTok, YouTube, etc with excellent judgment, instincts, and a sharp feel for the social media landscape.
• Source, create, and publish timely engaging social media content to educate various audiences about key LifeCentre Medicals’ services and use social media to drive awareness of the brand.
• Ensure that content is compliant with the copyright and data protection laws
• Understand our short-term and long-term marketing targets and then develop content strategies accordingly
• Participates in developing and sending out creative and meaningful monthly newsletters to clients
• Measure, monitor, and report company website and social media traffic statistics and take actions accordingly to improve the traffic metrics and meet sales targets regularly
• Create promotional graphics for media and print purposes.
• Shoot and edit video content both in the field and in the office with existing material
• Facilitation of Search Engine Optimisation and social media advertisement
• Give regular (monthly, quarterly, and year-end), timely, accurate reports on performances, strategies, outcomes, and client needs to the management
• Attending and covering conferences, meetings, and industry events to post and promote the company’s services, public relations activities, and activities online.
• Organize interactive online sessions to promote the company’s image and services
• Participate in developing and implementing productive and well-targeted marketing budgets with reconciliation
• Develop and introduce promotions to include sales
• Provide trustworthy feedback and after-sales support
• Build and maintains customers’ confidence in the company’s operations
• Assisting other departments as they develop strategies, establish objectives, and make decisions that could have an impact on the organization
• Contributes to team effort by accomplishing related results as needed
• Maintain ethics in all duties
• Keep informed about the latest sales and marketing developments in the healthcare industry.
• Other duties as assigned by management.

Requirements

• Bachelor's Degree in Journalism, literature, Public relations, Marketing, or a related field
• Minimum of 3+ years experience in content writing and executive social media skills
• Reporting and Blogging experience required
• YouTube management and strategy
• Ability to create contentin the most narrative way
• Knowledge of social media tools
• Presenting and Communicating Information in content writing
• Applying Expertise and Technology
• Learning and Researching
• Planning and Organizing
• Analytical skills
• Modern office practices
• Blog Management
• Social Media Knowledge and SEO best practices
• Following instructions and procedures