Social Media Officer at Hope Payment Service Bank

Responsibilities

• Building and executing social media strategy through competitive and audience research.
• Setting up and optimizing company pages within each social media platform.
• Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Formulates and implements public relations strategies.
• Selects and manages communications with external agencies, as well as develop media marketing strategies and other non-campaign activities.
• Developing and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank.
• Lead survey initiatives and analyse public opinion.
• Enhance the company’s voice and presence through online and offline channels.

And all other duties as assigned.

Required Competencies Knowledge/Qualifications: 

• A Bachelor’s Degree in Public Relations, Marketing, Advertising, Communication or any related field.
• A minimum of four (4) years of experience in social media, corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/bank).
• Strong creativity & innovation with good business acumen.
• Membership of relevant professional body is desirable.
• Excellent communication and interpersonal skills.
• Excellent understanding of how to use marketing tools and techniques to increase visibility, profile and reputation of an organization.
• Excellent understanding of the use of social media.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices.
• Understanding of SEO and web traffic metrics.