Social Media Metric Analyst at Baobabplus

Job Overview

• We are seeking a highly skilled and experienced Social Media Metric Analyst to join our dynamic team.
• The ideal candidate will be passionate about social media trends, possess a deep understanding of various social media platforms, and have a proven track record of analyzing and interpreting social media metrics.
• As a key member of our marketing team, you will play a crucial role in optimizing our social media strategies and campaigns to drive engagement, growth, and overall brand success.

Responsibilities
Social Media Monitoring and Reporting:

• Monitor and analyze key performance indicators (KPIs) across various social media platforms.
• Generate regular and ad-hoc reports to track the performance of social media campaigns and initiatives.
• Provide actionable insights and recommendations based on data analysis.

Performance Analysis:

• Evaluate the effectiveness of social media strategies and campaigns in meeting predefined goals and objectives.
• Identify trends and patterns in social media data to enhance decision-making processes.
• Collaborate with cross-functional teams to optimize content and campaigns based on performance metrics.

Competitor Analysis:

• Conduct thorough competitive analysis to benchmark our social media performance against industry standards.
• Identify opportunities and areas for improvement by studying competitor strategies and outcomes.

Data Visualization:

• Create visually appealing and easy-to-understand dashboards to communicate social media metrics to various stakeholders.
• Utilize data visualization tools to present insights in a compelling manner.

Strategy Development:

• Work closely with the marketing team to develop data-driven social media strategies.
• Provide input on audience targeting, content optimization, and other strategic elements based on metric analysis.

Adaptability and Learning:

• Stay abreast of industry trends, algorithm changes, and emerging technologies in social media.
• Continuously upgrade skills and knowledge to ensure the application of the latest tools and methodologies.

Qualifications

• Bachelor's Degree in Marketing, Business, Data Science, or a related field.
• 1 - 3 years relevant work experience.
• Proven experience as a Social Media Metric Analyst or similar role.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Proficiency in social media analytics tools and platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Certifications in social media analytics or data analysis are a plus.