Social Media Marketing Specialist at Precise Lighting

Job overview

A social media specialist is required to manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
Job description for Social Media Specialist

• Creating content, including text posts, video and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy
• Scheduling social media posts using applications such as Hootsuite and Tweet Deck
• Interacting with customers and dealing with customers’ enquiries
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analyzing the performance of social media campaigns
• Collaborating with colleagues from across Digital related departments such as; content writer, graphic designer, web developer, videographer etc. to ensure branding is consistent
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.

Requirements

• Bachelor’s degree in Mass Communication, Marketing or other related fields
• 3-5 years demonstrable experience as a social media manager
• Excellent knowledge of social media platforms
• Solid knowledge of SEO, keyword research and Google Analytics
• Experience designing and creating visual content
• Experience using publishing tools such as Hootsuite.
• Advanced knowledge of content creation tools like; Canva, Adobe, After Effects, Photoshop and other video editing tools.
• Adaptable attitude, innovative and open to learning new tips and tricks in the industry.
• Intermediate knowledge of Microsoft Office Suite
• Strong Verbal and Written Communication skills.

MUST RESIDE WITHIN LEKKI AXIS

MUST BE FEMALE FOR GENDER BALANCE