Social Media Marketing Associate at Smart Partners

Job Description

• The Marketing Associate will collaborate closely with the Marketing Manager to develop and implement dynamic marketing strategies aimed at driving brand awareness, ensuring optimal brand positioning, fostering community engagement, and contributing to sales growth.
• The role will involve aligning marketing efforts with The firm's core values and goals, strengthening brand loyalty, and expanding the customer base through targeted campaigns and creative initiatives.
• The Marketing Associate will play a pivotal role in executing the brand's vision across multiple marketing channels.

Key Responsibilities
Content Creation:

• Develop and manage creative content strategies and calendars that align with the firm’s brand values, visual identity, and business objectives.
• Create high-quality, engaging visual and written content—including photos, videos, graphics, blog posts, and newsletters—for social media, the website, and other digital platforms.
• Ensure all content maintains consistency in tone, voice, and aesthetic across platforms while remaining fresh, innovative, and aligned with brand messaging.
• Collaborate with internal teams to produce content that highlights new collections, products, and key initiatives in support of marketing goals.

Social Media Management:

• Manage daily social media activity, including posting and engaging across platforms like Instagram, TikTok, Pinterest, and LinkedIn.
• Monitor and respond promptly to comments, messages, and customer inquiries in a courteous and professional manner to foster strong community relationships and customer satisfaction.
• Engage with followers, customers, and influencers to build brand awareness, trust, and loyalty across all digital platforms.
• Stay updated on social media trends and incorporate relevant ones into the content and engagement strategy to maximize reach and impact.
• Develop and implement community management strategies aimed at nurturing a vibrant online community and improving customer retention.

Collaborative Work with Relevant Teams:

• Work closely with design and production teams to gain insights into upcoming collections and product features, integrating them into marketing content.
• Ensure marketing initiatives align with business objectives by collaborating with the sales and operations teams, ensuring cohesive execution across departments.
• Share marketing insights and feedback with teams to improve product offerings, sales strategies, and inventory planning.

Trend Monitoring:

• Track fashion, content creation, and social media marketing trends to keep the firm at the forefront of digital marketing innovation.

Qualifications & Skills

• Bachelor’s Degree in Marketing, Communications, or related field (or equivalent experience).
• 3 – 5 years of experience in social media management or digital marketing
• Proficiency in social media tools e.g. Meta Business Suite.
• Graphic design and content creation skills (Canva, Adobe, or similar).
• Strong communication, creativity, and organizational skills.
• Ability to analyze data and generate actionable insights.