Social Media Marketer and Copywriter - Surulere at WorkCentral Nigeria

• At Workcentral, Inc., we're seeking a talented individual to join our team.
• As a Social Media Marketer and Copywriter, you'll be an integral part of our digital marketing efforts, engaging with audiences, and driving brand awareness for our diverse clientele.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create and curate engaging content that aligns with brand identity and marketing goals.
• Manage and maintain social media accounts, ensuring consistent branding and messaging.
• Monitor social media trends, tools, platforms, and applications to recommend and implement new strategies.
• Collaborate with the marketing team to create and execute integrated social media campaigns.
• Analyze and report on social media performance, using key metrics to measure campaign success.
• Craft compelling and persuasive copy for a variety of marketing materials, including but not limited to advertisements, website content, email campaigns, and social media posts.
• Develop a deep understanding of the brand voice and maintain consistency across all written materials.
• Collaborate with designers, marketers, and other team members to brainstorm and create effective messaging strategies.
• Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.
• Stay updated on industry trends and incorporate best practices into written materials.
• Provide creative input and contribute to the development of marketing concepts.
• Proficiency with SEO optimization and integrations are key.

Requirements

• Proven experience managing social media platforms for brands or agencies.
• Strong understanding of social media analytics and tools.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Creative thinking and the ability to generate innovative ideas.
• Up-to-date knowledge of industry trends and best practices.