Social Media Manager at Yaphi Tech Nigeria Limited

Job Summary

• The Social Media Manager will be responsible for developing and executing the company’s social media strategy to enhance brand awareness, drive engagement, and foster community.
• This role involves managing social media platforms, creating content, analyzing performance metrics, and coordinating with other marketing efforts to achieve business objectives.

Key Responsibilities
Social Media Strategy Development:

• Develop and implement comprehensive social media strategies to align with business goals.
• Stay updated on social media trends, tools, and best practices to ensure the company remains competitive.

Community Engagement:

• Monitor and respond to comments, messages, and interactions on social media channels.
• Foster a positive community atmosphere and manage online reputation.
• Engage with influencers and brand advocates to expand reach.

Analytics and Reporting:

• Track, analyze, and report on social media performance using tools like Google Analytics, social media insights, and other relevant metrics.
• Provide regular performance reports and recommend improvements based on data-driven insights.

Campaign Management:

• Plan and execute social media campaigns and promotions.
• Coordinate with marketing teams to align social media campaigns with overall marketing strategies.

Advertising and Budget Management:

• Manage social media advertising budgets and campaigns (e.g., Facebook Ads, LinkedIn Ads).
• Optimize ad performance and ROI through continuous monitoring and adjustments.

Collaboration and Coordination:

• Work closely with internal teams such as PR, content marketing, and sales to ensure cohesive messaging and branding.
• Coordinate with external agencies or freelancers as needed.

Qualifications

• Proven experience as a Social Media Manager or similar role.
• Familiarity with social media platforms and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Strong written and verbal communication skills.
• Ability to create visually appealing content with design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Skills:

• Strategic thinking and problem-solving abilities.
• Creativity and an eye for detail in content creation.
• Strong organizational and time-management skills.
• Ability to work independently and as part of a team.

Preferred Qualifications:

• Experience with social media advertising and budget management.
• Previous work in a similar industry or market.
• Certification in social media marketing or related fields.