Social Media Manager at Woodgate Structure Limited

Job Description

• Social Media Manager is responsible for developing and implementing a company's social media strategy, managing its online presence, and engaging with its audience across various platforms.
• This involves creating and curating content, planning and executing campaigns, analyzing performance metrics, and staying updated on social media trends.
• They also collaborate with other teams, such as marketing and content, to ensure cohesive messaging and brand consistency.

Responsibilities
Content Creation and Curation:

• Developing and implementing social media strategies aligned with business objectives.
• Creating engaging content (text, images, videos, etc.) for different platforms.
• Scheduling and publishing content to maintain a consistent presence.
• Curating content from other sources to share with the audience.
• Ensuring content aligns with brand voice and messaging.

Community Management:

• Monitoring social media channels for mentions, comments, and messages.
• Responding to inquiries, feedback, and comments in a timely and professional manner.
• Fostering a positive and engaging online community.
• Identifying and engaging with influencers and brand advocates.

Campaign Management:

• Planning and executing social media campaigns to achieve specific goals (e.g., increasing brand awareness, driving traffic, generating leads).
• Managing social media advertising campaigns and budgets.
• Tracking and analyzing campaign performance using relevant metrics.
• Preparing reports on campaign performance and providing recommendations for improvement.

Strategic Planning and Analysis:

• Staying up-to-date on the latest social media trends, tools, and best practices.
• Conducting competitor analysis to identify opportunities for growth.
• Analyzing social media metrics to understand audience behavior and engagement.
• Developing strategies to improve social media performance and reach.

Collaboration and Communication:

• Collaborating with other teams, such as marketing, content, and design, to ensure cohesive branding and messaging.
• Communicating with key stakeholders about social media performance and strategy.
• Working effectively with internal teams to ensure alignment and efficiency.

In addition to these core responsibilities, a Social Media Manager may also be involved in:

• Developing and maintaining a content calendar.
• Managing social media budgets.
• Producing multimedia content (videos, graphics, etc.).
• Staying informed about social media platform updates and algorithm changes.
• Adapting to changing trends and technologies.
• Training and mentoring other team members.

Requirements

• Candidates should possess relevant qualifications with experience.