Social Media Manager at VOLT INNOVATION

Job Overview:

The Social Media Manager is responsible for creating, managing, and executing social media strategies across various platforms while producing high-quality video content to engage and grow the brand’s online presence. This role requires both creative and analytical skills to develop engaging content and track social media performance.

Key Responsibilities:

Social Media Management:

• Develop and implement social media strategies that align with the company’s marketing goals and objectives.
• Manage and monitor company social media accounts (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Create and schedule engaging posts, stories, and updates across platforms to maintain a consistent brand voice and increase audience engagement.
• Track, analyze, and report on social media metrics to evaluate performance and adjust strategies accordingly.
• Stay up to date with the latest trends, tools, and social media best practices to keep the brand competitive.
• Engage with followers, respond to comments, messages, and inquiries in a timely manner.
• Work with other departments (e.g., Marketing, PR, Sales) to align social media campaigns with broader business initiatives.

Video Editing & Content Creation:

• Create, edit, and produce high-quality video content for social media platforms, websites, and digital campaigns.
• Edit raw footage to create compelling videos, including adding music, graphics, text overlays, animations, and other enhancements to make the content visually appealing and on-brand.
• Develop short-form and long-form video content tailored to different social media platforms (e.g., TikTok, Instagram Reels, YouTube).
• Collaborate with the marketing team to produce promotional videos, product demonstrations, behind-the-scenes footage, and other content.
• Manage video content production from ideation to final edits, ensuring all videos meet brand standards and are delivered on time.

Community Management:

• Monitor social media conversations and trends, engaging with followers to build a community and foster brand loyalty.
• Handle customer inquiries and comments on social media platforms promptly and professionally.

Requirements:

• Bachelor’s degree in Marketing, Communications, Film Production, or a related field (or equivalent experience).
• Proven experience as a Social Media Manager, Content Creator, or Video Editor.
• Strong video editing skills with proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Excellent knowledge of social media platforms (Instagram, TikTok, YouTube, Facebook, Twitter, LinkedIn).
• Experience creating engaging and on-brand social media content, including video, photos, and written posts.
• Strong communication and creative writing skills.
• Ability to analyze social media data and use insights to improve strategy.
• Self-motivated, organized, and able to manage multiple projects at once.
• A portfolio showcasing video content and social media work (optional but preferred).