Social Media Manager at Robeck Locks Ltd

Job Description

• As a Social Media Manager / Digital Marketer, you will play a pivotal role in developing and executing our social media and digital marketing strategies.
• The ideal candidate is a passionate and creative professional with a proven track record of successfully managing social media accounts, driving engagement, and implementing effective digital marketing campaigns.
• You would respond and engage our customers on our social media channels via chat.
• The Social Media Manager / Digital marketing strategists in charge of everything related to the company’s social media presence and digital marketing and performance .
• The role is responsible for planning and implementing a content marketing programme which increases brand awareness with our core target markets through the effective use of social media channels.
• This will include developing and implementing content marketing campaigns appropriate to the channel being used, monitoring social media channels to respond appropriately to posts, comments, and identifying issues that require escalation.

Responsibilities

• Content creation, content curation, campaigns, event management, publicity, social media, copywriting.
• Manage and grow the Company’s presence on all social media channels including but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube.
• Manage the development of or creating engaging digital content for social media channels – which may include videos, memes, blogs, photos, personal testimonies, infographics, etc.
• Ensure content has a high visual and influential impact and meets relevant corporate guidelines.
• Develop and deliver social media optimization (SMO).
• Stay current with social media trends and best practices.
• Research opportunities for new social marketing platforms and select adapt current process to fit client needs.
• Contribute to the communications and marketing planning across the whole organization.
• Lead daily community management across all central brand social media outposts.
• Liaise with internal stakeholders on community management queries/issues.
• Ensure all content is on brand (working across all channels), whilst managing customer expectations as appropriate.
• Use Google Analytics and other data sources to assess impact efficiency of social media activity
• Continually survey the social media landscape to identify new platforms, research and analyze trends/opportunities to grow reach / opportunities to connect or convert core target audience.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Develop appropriate engagement groups to improve engagement and activity on all social media platforms.
• Devise and implement audience development strategies both on and off YouTube to increase viewing and subscriber numbers. A specific focus should be given to grow audience in content.
• Manage the supply of video clips either from in-house or from third- party sources
• Manage promotions and live events on the channels.
• Submit weekly report of all activities and deliverables.
• Perform other duties as assigned by the Management.
• Manage and monitor social media accounts, respond to comments and messages, and actively engage with the online community.
• Stay informed about industry trends, emerging platforms, and digital marketing best practices to ensure the company remains at the forefront of online marketing efforts.
• Collaborate with cross-functional teams, including marketing, design, and sales, to align social media and digital marketing initiatives with overall business goals.
• Utilize analytics tools to measure and analyze the performance of social media campaigns, providing regular reports and insights to optimize future strategies.
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Instagram, Facebook, YouTube and LinkedIn.
• Form key relationships with influencers across the social media platforms.
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.
• Create periodic social media campaigns to identify and engage prospective clients.

Requirements

• Candidates should possess a Bachelor's Degree
• Experience: Social Media Management and Digital Marketing Knowledge: 2 years (Required).
• Professional qualification, or evidence of training / development in social media marketing.

Other Selection Criteria (skills, knowledge and experience):

• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, YouTube, Twitter, etc.) and how they can be deployed.
• Ability to effectively communicate information and ideas in written and verbal format.
• Exceptional writing skills and ability to tailor content to platform.
• Ability to build and maintain client relationships.
• Strong community management experience.
• Avid practitioner and follower of evolving best practices and market trends in social media.
• Expert at leveraging social media analytics to improve performance and impact.
• Strong organizational skills, including the capacity to multitask while maintaining attention to accuracy/details.
• Ability to provide an opinion and explanation, receive critique, coordinate messaging, and create design balancing multiple dynamics
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), canva.
• Excellent written and verbal communication skills.
• Must have a sound knowledge of how to manage Youtube channel effectively and a sound knowledge of effective digital marketing strategies.