Social Media Manager at PrimoFinesse Consulting

Responsibilities
Social Media Strategy and Planning:

• Develop and implement comprehensive social media strategies that align with the brand's marketing goals and objectives.
• Conduct market research and analyze trends to identify opportunities for engagement and growth on various social media platforms.
• Create and manage a social media content calendar, scheduling posts, and planning campaigns to ensure consistent and timely content delivery.

Content Creation:

• Produce high-quality, engaging content, including images, videos, graphics, and written posts, that reflect the brand's voice and style.
• Collaborate with the design team to create visually appealing and on-brand graphics and multimedia content for social media channels.
• Develop and execute creative concepts for social media campaigns, promotions, and special events to drive audience engagement and interaction.

Community Engagement:

• Monitor and respond to comments, messages, and mentions across social media platforms to foster a positive and engaging community.
• Build and maintain relationships with influencers, brand ambassadors, and key opinion leaders to amplify brand reach and visibility.
• Encourage user-generated content and engage with followers to create a sense of community and loyalty.

Analytics and Reporting:

• Track and analyze social media performance metrics, including engagement rates, reach, impressions, and follower growth.
• Prepare regular reports on social media performance, providing insights and recommendations for optimization and improvement.
• Use data and analytics to identify successful strategies and content, adjusting plans based on performance and audience feedback.

Campaign Management:

• Plan and execute social media advertising campaigns, including budget management, ad creation, targeting, and performance analysis.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives and brand promotions.
• Monitor and report on the effectiveness of paid social media campaigns, making adjustments to optimize results.
• Brand Consistency and Compliance:
• Ensure all social media content adheres to brand guidelines, maintaining a consistent tone, voice, and visual style.
• Stay updated on social media best practices, platform updates, and industry trends to keep the brand's social media presence current and competitive.
• Monitor and enforce compliance with legal and ethical standards, including copyright, privacy, and advertising regulations.

Qualifications

• First degree in Marketing, Communications or a related field.
• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns and content.
• Proficiency in social media platforms, including Instagram, Facebook, Twitter, Pinterest, and TikTok.
• Excellent content creation skills, including graphic design, video production, photography, and copywriting.
• Strong understanding of social media analytics, tools, and software.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse audiences.
• Strong organizational and time management skills, with the ability to manage multiple projects and deadlines.
• Passion for fashion, trends, and the digital landscape, with a keen eye for detail and aesthetics.

Other Benefits Includes:

• Health Insurance
• Leave allowance
• Performanace bonus.