Social Media Manager (Power Solutions) at Tide Power Technology

Role Description

• Tide Power is seeking a creative and results-driven Social Media Manager to lead our digital presence and position the brand as a trusted name in the power solutions industry.
• This role goes beyond content posting, it requires someone who can translate technical products (diesel and gas generators) into engaging, relatable content that drives visibility, leads, and sales.

Key Responsibilities

• Manage all company social media platforms (Tiktok, Instagram, Facebook, X, etc.)
• Create engaging video and visual content showcasing generator products, installations, and use cases
• Develop relatable, localized Nigerian content that connects with target audiences
• Design basic graphics and oversee content editing and publishing
• Plan and execute content calendars aligned with business goals and seasonal demand
• Develop and implement marketing strategies to drive engagement, inquiries, and sales
• Monitor performance metrics and optimize campaigns for better results
• Collaborate with sales and technical teams to create accurate and impactful content

Requirements

• Minimum of 2–3 years’ experience managing social media for a business or brand
• Strong video creation, editing, and content storytelling skills
• Experience with graphic design tools (Canva, Adobe Suite, or similar)
• Good understanding of digital marketing and lead generation strategies
• Ability to simplify technical products into engaging content
• Familiarity with the power, engineering, or industrial sector is an added advantage
• Creative, proactive, and results-oriented.