Social Media Manager at PayChex International Marketing Limited

Job Description

• As a Social Media Manager, you will be responsible for developing and implementing comprehensive media strategies to enhance the visibility of the company.
• This role involves overseeing various media channels, managing relationships with media outlets, and creating engaging content to promote the organization’s brand.
• A media manager would ensure that designs, creation, execution and/or delivery of a broad array of media production is communicated to a variety of audiences.

Key Responsibilities

• Plan, create and implement our social media strategies across the entire brand.
• Identify insights and social media trends for campaigns through data analytics.
• Content management across multiple social media platforms including Facebook, Instagram and X (formerly Twitter).
• Collaborate with internal and external teams and agencies when necessary.
• Management and dissemination of all leads generated through social media campaigns.
• Monitor company brand consistency, customer engagement, web traffic of social media campaigns.
• Negotiate favorable terms with vendors and outlets, develop and manage the media budget, ensuring cost effective use of resources.
• Respond to all media inquiries and other media interactions. Maintain relationships with other media professionals.

Qualification and Skills

• Minimum of a Bachelor’s Degree.
• Proven ability to build social media communities and manage a brand’s identity online.
• Two (2) years working experience managing social media accounts.
• Must have all required and existing relationships with social media celebrities and Blogs.
• Must be able to understand social media tools.
• Attention to details, complex workflow management, strong organizational and project management skills.
• Knowledge and understanding of current social trends and latest social platform features.
• Strong verbal, written and interpersonal communication skills.
• Content development experience including creative concepting and strategic planning for the development of social media campaigns.
• Creative writing skills, ability to communicate a variety of messages while keeping the brand voice consistent.