Social Media Manager at Oxford Test Prep Company

Job Description

• The ideal candidate for this position is a standout creative and hard-working team player who will play a critical role in - creating original and engaging content across various social media platforms and driving the company's online campaigns seamlessly with remarkable results.

Responsibilities

• Using social media management and marketing tools to grow and enhance the company’s brand image and reputation;
• Research industry-related topics, social media trends and informing management of changes that are relevant to the company’s vision and marketing objectives, identifying new opportunities to drive improvement and organizational growth;
• Write, develop and publish various engaging pieces and relevant industry-oriented copies for the company's blog and social media outlets;
• Creating and curating original and engaging content, such as text, images, videos, and infographics.
• Develop and implement overall digital marketing strategies as well as social media campaigns, including content calendars, analytics and branding;
• Co-develop and execute attention-grabbing marketing campaigns to support and bolster brand marketing initiatives and overall goals (education, customer engagement, advertising, audio-visual media, reports and presentations)
• Interacting with followers/ clients by responding to comments and messages in a timely and professional manner and build social media followership.
• Monitoring and analyzing social media metrics to measure the success of social media campaigns and adjust strategies accordingly.
• Collaborating with other departments to ensure the consistent representation of the brand across all social media platforms.
• Staying up-to-date with the latest social media trends and technologies and making recommendations for new and innovative ways to use social media for marketing.
• Managing advertising campaigns on social media platforms, including setting up and monitoring campaigns, analyzing results, and optimizing for maximum ROI.
• Building and maintaining relationships with influencers, bloggers, and other key stakeholders in the industry.
• Integrate SEO and relevant meta descriptions in all content for Digital Channels such as the Web blog.
• Developing and implementing crisis management plans to ensure a positive reputation for the brand in case of negative publicity.
• Submit monthly analytical reports to evaluate platform performance and ROI.
• Ability to work in accordance with our core values and culture.

Qualifications

• Proven work experience as a Social Media Manager, Content Creator, Copywriter or similar role
• Proficiency in navigating and exploring major social media platforms
• Content development, content strategy, deep research skills, and creative copywriting skills.
• Decent knowledge of SEO for website optimization and search engine discovery
• Expert in running sponsored Ads on all social media platforms
• Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Ability to develop visual guides from concept to content and design
• Excellent communication skills – written, verbal, and presentation skills
• Strong organizational skills with the ability to prioritize and manage multiple projects to completion
• Keen attention to detail and high regard for quality work
• Extrovert; ability to build and foster relationships, influence, and work effectively with colleagues across multiple locations
• An ability to fact-check long-form content pieces
• Time-management skills
• Ability to work effectively as part of a team and cross-functionally in order to ensure growth and organizational success.
• Candidates with decent video content creation and editing skills is a major advantage.
• Please share samples of your work (portfolio or links to published articles) along with your application for this position.

Benefits

• Basic salary is attractive
• Commission rewards upon meeting targets
• Win rewards after each admission cycle (parties, tickets, etc.)
• End-of-the-year bonuses and benefits