Social Media Manager at OmegaPi Technologies

Key Responsibilities

• Manage and grow the Company’s presence on all social media channels including but not limited to Facebook, Twitter, Instagram and YouTube.
• Manage the development of or creating engaging digital content for social media channels – which may include videos, memes, blogs, photos, personal testimonies, infographics, etc.
• Ensure content has a high visual and influential impact and meets relevant corporate guidelines.
• Develop and deliver social media optimization (SMO).
• Stay current with social media trends and best practices.
• Research opportunities for new social marketing platforms and select adapt current process to fit client needs.
• Contribute to the communications and marketing planning across the whole organization.
• Lead daily community management across all central brand social media outposts.
• Liaise with internal stakeholders on community management queries/issues.
• Ensure all content is on brand (working across all channels), whilst managing customer expectations as appropriate.
• Use Google Analytics and other data sources to assess impact efficiency of social media activity
• Continually survey the social media landscape to identify new platforms, research and analyze trends/opportunities to grow reach/opportunities to connect or convert core target audience.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Develop appropriate engagement groups to improve engagement and activity on all social media platforms.
• Devise and implement audience development strategies both on and off YouTube to increase viewing and subscriber numbers. A specific focus should be given to grow audience in content.
• Manage the supply of video clips either from in-house or from third- party sources. This includes relationship management of external partners as well as internal service providers such as the Editor & Presenters.
• Manage promotions and live events on the channels.
• Work with Designers and Presenters to create a slate of original content which complements archive clips and delivers on wider business objectives.
• Submit weekly report of all activities and deliverables.
• Perform other duties as assigned by the Management.

Required Qualifications

• Professional qualification, or evidence of training/development in social media marketing and digital marketing

Other Selection Criteria (Skills, Knowledge and Experience):

• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, Instagram, Tiktok & etc.) and how they can be deployed.
• Ability to effectively communicate information and ideas in written and verbal format.
• Exceptional writing skills and ability to tailor content to platform.
• Ability to build and maintain client relationships.
• Strong community management experience.
• Avid practitioner and follower of evolving best practices and market trends in social media.
• Expert at leveraging social media analytics to improve performance and impact.
• Strong organizational skills, including the capacity to multitask while maintaining attention to accuracy/details.
• Ability to provide an opinion and explanation, receive critique, coordinate messaging, and create design balancing multiple dynamics.
• Must have a sound knowledge of how to manage Youtube channel effectively and a sound knowledge of effective digital marketing strategies.