Social Media Manager at Marvee

Reports To: Creative Director & Operation Manager

A Social Media Manager at MARVEE is tasked with the responsibility of focusing on a blend of creativity, strategic thinking, and expertise in both luxury fashion and digital marketing.

Education:

• A degree in Marketing, Business, Fashion, Communications, or a related field.

Experience:

• Industry Experience: Generally, at least 3-5 years of experience in social media marketing, with a preference for experience within the luxury, bespoke fashion, high-end RTW retail sector.
• Brand Management: Proven track record in managing brand presence on social platforms, ideally with experience in luxury fashion or similar markets.

Skills:

• Content Creation: Proficiency in creating high-quality content (photos, videos, graphics) tailored to a luxury audience. Tools like Adobe Photoshop, Illustrator, or InDesign, and familiarity with platforms like Canva might be required.
• Social Media Expertise: Deep knowledge of social media platforms including Instagram, TikTok, Pinterest, X (formerly Twitter), and possibly emerging platforms. Understanding of how to leverage each platform for maximum engagement in the luxury sector.
• Analytics: Ability to use analytics tools (e.g., Google Analytics, Hootsuite Analytics, Sprout Social) to track, analyze, and report on campaign performance, adjusting strategies accordingly.
• SEO/SEM: Knowledge of SEO/SEM for social media to boost visibility and engagement.
• Influencer Marketing: Experience in identifying, collaborating, and managing relationships with influencers that match the brand's ethos.

Soft Skills:

• Communication: Excellent verbal and written communication skills to maintain brand voice, engage with followers, and collaborate internally and externally.
• Creativity: Innovative thinking for content and campaign ideas that stand out in a crowded marketplace while maintaining the brand's luxurious image.
• Trend Awareness: Staying ahead of fashion trends, social media trends, and cultural shifts to keep the brand relevant.
• Organizational Skills: Managing content calendars, project timelines, and being responsive to real-time opportunities or crises.

Additional Requirements:

• Cultural Fit: Understanding and embodying the brand's values, aesthetic, and target audience.
• Understand the nuances of marketing luxury products, where brand prestige, exclusivity, and storytelling are paramount.
• Networking: Building and maintaining relationships with industry insiders, influencers, and media.
• Language Skills: For global brands, proficiency in multiple languages can be beneficial.
• Adaptability: The luxury market is fast-paced; the ability to pivot strategies swiftly based on performance or market changes is key.

Certifications:

• certifications in social media marketing, digital marketing, or luxury brand management can be advantageous.

Portfolio:

• A strong portfolio showcasing past work in social media campaigns, especially within fashion or luxury, can significantly bolster your application. 

Salary Range:

NGN 250,000 - 450,000