Social Media Manager at Emmix Global Limited

Description 

• The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets. A Social Media Manager is tasked with several key duties, such as:
• Using social media marketing tools to create and maintain the company’s brand
• Working with marketing professionals to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

Responsibilities

• Job activities vary to a certain extent depending on, for example, the size of the company you work for. For example, in larger companies you may have more of a strategic role, whereas in smaller companies you may be more hands-on.

However, as a social media manager, you'll typically need to:

• Design and deliver creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr and YouTube, adapting content to suit different channels and audiences
• Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana and Later
• Create and/or coordinate original and engaging multimedia content across multiple social platforms
• Develop, launch and manage new competitions and campaigns that promote your organisation and brand
• Form key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
• Identify consumer trends to help with planning social media campaigns
• Optimise content to further encourage community interaction and engagement
• Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
• Analyse competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement and loyalty
• Manage, motivate and coach junior staff such as social media executives or assistants
• Manage and track budgets for social media activities
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments
• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles)

Others:

• Social media managers lead an organization's social media strategy in order to boost visibility and customer and client engagement
• As a social media manager, you'll manage an organization's online presence by developing and implementing their social media strategy.
• You'll lead campaigns and projects across a range of social media channels, producing engaging content, analysing usage data, building client relationships and facilitating customer service.
• Social media strategies often integrate both organic (free content, such as posts, photos, videos, blogs and memes) and paid (advertising) strategies.
• Social media management can be a distinct role in larger organizations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies, the term social media account manager is often used.

Skills and Qualifications
The ideal applicant for this position has suitable skills, including:

• Social media:The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager. These professionals are expected to regularly post text, video and images that engage the company’s target market, follow online conversations on a company’s social media accounts and solve customer concerns using social media platforms.
• Communication: Great verbal and written communication skills are essential for this occupation. A Social Media Manager must interact with writers, designers, developers and customers and report to senior management personnel. As good communicators, these professionals must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the company’s social media strategy.
• Creativity: Crafting engaging content is an important skill for a Social Media Manager. These professionals must constantly align content with customer trends and market changes to interest and engage people.
• Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. A Social Media Manager must use digital technologies to meet the goals of social media campaigns.
• Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. Social Media Managers must have an understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing.
• Time management: The skill of organizing tasks to meet deadlines is essential for this professional role. Social Media Managers work according to schedules and must meet marketing and business goals.