Social Media Manager at Elsadave

Job Description

• The Social Media Manager is responsible for planning, developing, and executing the company’s social media strategy to build brand awareness, drive engagement, and support business growth.
• The role involves creating compelling content, managing online communities, overseeing paid campaigns, and analyzing performance metrics to optimize results.
• This position requires a creative storyteller, a data-driven thinker, and a proactive team player who can align social media efforts with broader marketing and organizational goals.

Responsibilities

• Develop, implement, and manage a multi-platform social media strategy.
• Identify target audiences and tailor strategies to engage and convert them.
• Stay up to date with social media trends, technologies, and competitor activities.
• Collaborate with the marketing team to ensure campaigns align with company objectives.
• Creates and manages Content
• Manages brand’s Community, paid ads and reports key insights.

Key Performance Indicators (KPIs)

• Growth in followers, engagement rate, and reach across platforms.
• Increase in lead generation, website traffic, and conversions via social channels.
• Performance of paid campaigns (CTR, CPC, ROI).
• Community sentiment and customer satisfaction via social interactions.
• Consistency in content posting and campaign execution.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.
• 2 – 3 years of proven experience managing social media accounts for brands or agencies.
• Strong graphics, video editing, copywriting and storytelling skills.
• Proficiency in major social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest, etc.).
• Knowledge of paid advertising campaigns and influencer marketing strategies.
• Creative mindset with strong visual and design sensibility.
• Excellent organizational, communication, and project management skills.
• Ability to work under pressure, meet deadlines, and manage multiple projects.